Shankar avi (13 Ergebnisse)

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: New.

Paperback. Zustand: Brand New. 128 pages. 6.85x9.69x0.75 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 360 pages. 9.00x7.00x1.00 inches. In Stock.

Kartoniert / Broschiert. Zustand: New.

Taschenbuch. Zustand: Neu. Neuware - Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social 'links' (social relationships) are more important than the things (brands etc.)The aim of this book is therefore to offer a systematic overview of the area that has been defined as 'cultures of consumption'- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.…

Gebunden. Zustand: New.

Zustand: New. pp. 360.

Zustand: New. In English.

Zustand: New. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 21. Weight in Grams: 666. . 2015. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 360 pages. 9.25x6.25x0.81 inches. In Stock.