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Hardcover. Zustand: New. 1st Edition. Contents: 1. Overview. 2. What is Mass Communication? 3. Models and Theories of Mass Communication. 4. Mass Media: A Social, Political and Economic Component. 5. Instruments of Mass Communication. 6. Print Media. 7. Electronic Media. 8. New Media. 9. Advertising and Public Relations. This is a textbook, guide and handbook for all mass communication courses. It is designed explicitly keeping the modern curriculum and trends in mind. The purpose of this book is to give students and teachers a resource based on the Indian context and examples and descriptions suited for the Indian mind-set. The text in this book revolves heavily around orienting the reader's perspective towards that of a media analyst as opposed to a media consumer. It takes cognisance of all recent syllabus changes made by UGC and individual Universities.