Schuessler shanin (6 Ergebnisse)

Paperback. Zustand: Brand New. 28 pages. 8.27x5.59x0.71 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2010 in the subject Business economics - Economic and Social History, grade: A, University of Brighton (School of Service Management), course: International Management, language: English, abstract: This paper aims to explore the cultural aspects of the nations Germany and Japan, and their effect as a macro-level facilitator of entrepreneurial orientation [EO] considering the dimensions developed by Hofstede (1991) and Trompenaars (1994). Therefore, the author firstly addresses the universal influence of culture on entrepreneurship by reviewing a range of existing literature. Secondly, the current state of entrepreneurial activities within the two countries is summarized before they are analyzed within the context created by the cultural dimensions. The research paper concludes with a discussion on the implications for EO encouragement in the named countries. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2010 in the subject Tourism - Miscellaneous, grade: 1.3, International University of Applied Sciences Bad Honnef - Bonn, course: Tourism Policy & Planning, language: English, abstract: This paper analyzes and evaluates the academic research on leveraging policies concerning mega sports events [MSE] such as the Olympics or the FIFA World Cup specifically. Hence, firstly an overall framework is set by defining and categorizing mega events in general before interrelating them to the concept of sport events tourism. Secondly, the author discusses the impacts and related issues of MSEs before highlighting best practices of realized event legacies discussed within the academic literature. The research paper concludes with a summary of the previous discussion into a number of definite 'lessons learned'. The latter corresponds with the overall aim of this research paper as it tries to extract the operational strategies successfully applied in the context of MSE legacy from the available academic literature to support tourism policy makers. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2010 in the subject Tourism - Hotel Industry / Catering, grade: A+, University of Brighton (School of Service Management), course: Financial Issues in the International Hospitality Industry, language: English, abstract: This essay aims to emphasize the synergy between the functions of finance and marketing created by the concept of Customer Profitability Analysis (CPA) and its potential benefits within lodging operations. Traditional accounting means as USALI are incompatible with the assessment of product and customer profitability performance, and hence do not assist the formulation of marketing strategies. CPA closes this gap between finance and marketing as it allows the distribution of revenue and costs on a segment or individual customer basis. Whereas the revenue per customer or segment may be sourced from property management systems and other means, costs are calculated in the context of CPA by the method of Activity-Based Costing (ABC), whose implementation is a complex and cost-intensive step. The first key benefit of implementing CPA and ABC is two-folded as the combined methods enable the assessment of an individual customer's profit structure as well as information on the vulnerability of a property's cash flow. The second key benefit is the facilitating role of CPA in determining a customer lifetime value, which therefore enables customer-centric pricing. The essay concludes with four recommendations for hotel managers.…

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Research Paper (postgraduate) from the year 2010 in the subject Tourism - Hotel Industry / Catering, grade: A+, University of Brighton (School of Service Management), course: Financial Issues in the International Hospitality Industry, language: English, abstract: This essay aims to emphasize the synergy between the functions of finance and marketing created by the concept of Customer Profitability Analysis (CPA) and its potential benefits within lodging operations. Traditional accounting means as USALI are incompatible with the assessment of product and customer profitability performance, and hence do not assist the formulation of marketing strategies. CPA closes this gap between finance and marketing as it allows the distribution of revenue and costs on a segment or individual customer basis. Whereas the revenue per customer or segment may be sourced from property management systems and other means, costs are calculated in the context of CPA by the method of Activity-Based Costing (ABC), whose implementation is a complex and cost-intensive step. The first key benefit of implementing CPA and ABC is two-folded as the combined methods enable the assessment of an individual customer¿s profit structure as well as information on the vulnerability of a property¿s cash flow. The second key benefit is the facilitating role of CPA in determining a customer lifetime value, which therefore enables customer-centric pricing. The essay concludes with four recommendations for hotel managers.…