Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 68,65
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In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Walter de Gruyter, Incorporated, 2004
ISBN 10: 3110180812 ISBN 13: 9783110180817
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 87,04
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. ix + 376.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 87,07
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. revised ed. edition. 376 pages. German language. 8.75x6.00x0.75 inches. In Stock.
Sprache: Englisch
Verlag: De Gruyter Mouton, De Gruyter, 2004
ISBN 10: 3110180812 ISBN 13: 9783110180817
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 131,12
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In den WarenkorbZustand: New. 2004. Paperback. . . . . . Books ship from the US and Ireland.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 217,42
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In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 238,78
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
Sprache: Englisch
Verlag: Walter de Gruyter, Incorporated, 2004
ISBN 10: 3110180804 ISBN 13: 9783110180800
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 278,24
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. ix + 376.
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 283,41
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 376 pages. 9.00x6.25x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Walter de Gruyter, Incorporated, 2009
ISBN 10: 3110209896 ISBN 13: 9783110209891
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 305,06
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. vii + 326 Figures, Illus.
EUR 312,17
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 326 pages. 9.00x6.25x1.00 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 415,21
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In den WarenkorbZustand: New. 2004. Hardcover. . . . . . Books ship from the US and Ireland.
EUR 457,58
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. 2009. Hardcover. . . . . . Books ship from the US and Ireland.