sathi arvind (17 Ergebnisse)

Zustand: Good. Used book that is in clean, average condition without any missing pages.

Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

paperback. Zustand: Very Good. Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Softcover. Zustand: As New.

Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

hardcover. Zustand: Very Good. Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Zustand: Muy bueno. : Bringing a practitioner s view to big data analytics, this work examines the drivers behind big data, postulates a set of use cases, identifies sets of solution components, and recommends various implementation approaches. This work also addresses and thoroughly answers key questions on this emerging topic, including What is big data and how is it being used? How can strategic plans for big data analytics be generated? and How does big data change analytics architecture? The author, who has more than 20 years of experience in information management architecture and delivery, has drawn the material from a large breadth of workshops and interviews with business and information technology leaders, providing readers with the latest in evolutionary, revolutionary, and hybrid methodologies of moving forward to the brave new world of big data. EAN: 9781583473801 Tipo: Libros Título: Big Data Analytics: Disruptive Technologies for Changing The Game Autor: Sathi, Dr. Arvind Editorial: Mc Press Formato: Libro de bolsillo.

Hardcover. Zustand: Fine.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

hardcover. Zustand: Sehr gut. 195 Seiten; 9781137594655.2 Gewicht in Gramm: 500.

Zustand: New. In.

Zustand: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 96 | Sprache: Englisch | Produktart: Bücher.

Gebundene Ausgabe. Zustand: Neu. Neu neuware, importqualität, auf lager - Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a series of unconnected business actions. Big Data has changed the game completely we can connect with customers, record every click on the web, watch every step in the store, and listen to all public conversations. Unlike today's environment, where marketers broadcast across a set of customer segments, we can now personalize our communications to each customer based on their current predisposition to the products being sold. The book makes three major propositions: 1. Big Data brings all the data to the table leading to a lot more detailed analysis and discovery. We can get a lot more understanding about consumer behavior. 2. Automation and Social Media drives a lot more influence on the decisions. We can converse with the customers as they make decisions and influence their decision-making using a series of sophisticated marketing tools. 3. The market leaders will integrate their resources and investment to optimize across a number of instruments in ways we have never seen before. These changes have tremendous impact on our marketing processes and capabilities. In the first half of the book, using a series of examples from big data pioneers, such as PF Chang's, Best Buy, Google, and IBM, Sathi describes how each marketing function is undergoing fundamental changes: how personalized advertising is delivered using online channels where the marketers identify the specific customer and tailor their messaging based on customer behavior, context, and intention; how customer behaviors are collected from a variety of sources across many industries and examined to identify micro segments; and how online and physical stores collaborate to provide a unified shopping experience and deliver product information. The second half of the book examines the tools and techniques for marketing science in support of these capabilities including statistical techniques, qualitative reasoning, and real-time pattern detection, to name a few. Based on these changes, the book prescribes the changes needed to update our skill and tools for Marketing Analytics.

Buch. Zustand: Neu. Neuware - This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples - appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more - the book covers use cases, technology and communication aspects of how machines will support individuals and organizations.This book examines the Cognitive Things covering a number of important questions:- What are Cognitive Things - What applications can be driven from Cognitive Things - today and tomorrow - How will these Cognitive Things collaborate with each and other, with individuals and with organizations - What is the cognitive era How is it different from the automation era - How will the Cognitive Things support or accelerate human problem solving - Which technical components make up cognitive behavior - How does it redistribute the work-load between humans and machines - What types of data can be collected from them and shared with external organizations - How do they recognize and authenticate authorized users How is the data safeguarded from potential theft Who owns the data and how are the data ownership rights enforced Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures. Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and howto utilize them for their own success.

Kartoniert / Broschiert. Zustand: New. KlappentextrnrnThrough a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage a.

Zustand: New.

Zustand: New.