Sanjeev dhawan (3 Ergebnisse)

Zustand: New. pp. 320.

Contents Preface 1 Understanding services in economic and business sense 2 Services and international marketing an introduction 3 Services management and marketing 4 Service dominant logic marketing 5 Classifying services 6 Services environment 7 Consumer 238 pp. tables, figs (illustrator).

Contents Preface 1 Introduction 2 Total quality management master plan an implementation strategy 3 Total quality management as a management system 4 Principles of good product development a TQM approach 5 Re engineering and TQAM approaches to organizatio 287 pp. figs, (illustrator).