Rowse edward (20 Ergebnisse)

Hard Cover. Zustand: Very Good. No Jacket. Vintage Copy! NICE vintage photos inside and vintage advertisements as well. Size: 8vo - over 7¾" - 9¾" tall 0.0.

hardcover. Zustand: Fine. Zustand des Schutzumschlags: very good. First Edition. With a foreword by Erwin D. Canham. Octavo, beige cloth covers, [14] 139 pages. 32 full page photographs in black and white. Dust jacket has slight wear at edges, slight yellowing at edges. 061508C. "How is a reader to determine the difference between fact and opinion in the news? Here is a case study of the way the papers ahndled the Nixon and Stevenson fund stories in 1952, showing how one can tell when the news is being slanted. Photographs of 32 front pages show the actual handling of 'the facts'." from the dust jacket.…

Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Good. Good condition. Owner's name on cover. (Research, Reference, Card Catalogs).

Zustand: very good, fair. First? Edition. First? Printing. 23 cm, 230, appendices, references, DJ worn, soiled, and edge tears, pencil erasure on front endpaper. The promises and perils of Reaganism.

Hardcover. Zustand: Very good. Zustand des Schutzumschlags: Fair. Presumed First Edition, First printing. 23 cm. [12], vii, [1], 230, [2] pages. References. Front DJ flap price clipped. DJ has wear, soiling, scratches, tears and chips. Arthur E. Rowse was formerly on the staff of the Washington Post and the U.S. News and World Report. An examination of Ronald Reagan as campaigner and president finds misstatements of fact, secret deals, and a disregard for actual public opinion and policies that do not stand up to scrutiny.…

Hardcover. Zustand: Good. Good condition with wear and markings, ex-library.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Good. 1937 third edition hardcover in good condition. All inside pages are in great shape. Minor shelf wear to the blue cloth spine and cover. Ex library. 404 pages.

First Edition. Fine cloth copy in a very good, slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 139 pages; Physical description: 139p. : illus. ; 24 cm. Subjects: Nixon, Richard M. (Richard Milhous), 1913-1994 -- Stevenson, Adlai E. (Adlai Ewing), 1900-1965 -- Reporters and reporting -- Case studies -- Newspapers -- United States -- Politics and government. 1 Kg. …

Zustand: very good, good. First? Edition. First? Printing. 23 cm, 230, appendices, references, DJ somewhat discolored, small piece missing to rear DJ. Inscribed by the author. The promises and perils of Reaganism.

Taschenbuch. Zustand: Neu. Neuware - 'The Fundamentals of Advertising' is a comprehensive examination of the principles and practices that defined the marketing landscape during the early 20th century. Authored by Edward J. Rowse, this work serves as a foundational guide for understanding the strategic mechanics of persuasion, consumer psychology, and brand development. The text provides a systematic approach to the art of promotion, emphasizing the need for clarity, honesty, and artistic appeal in commercial messaging.The book covers a wide array of essential topics, including the drafting of effective copy, the use of typography and illustration, and the selection of appropriate media for diverse audiences. By exploring the relationship between advertising and the broader field of salesmanship, it offers practical insights into how businesses can build lasting connections with consumers. This work is an invaluable resource for students of business history and marketing professionals alike, offering a detailed look at the evolution of advertising techniques. From the planning of national campaigns to the nuances of local retail ads, 'The Fundamentals of Advertising' remains a significant historical reference that highlights the enduring core concepts of the industry.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Buch. Zustand: Neu. Neuware - 'The Fundamentals of Advertising' is a comprehensive examination of the principles and practices that defined the marketing landscape during the early 20th century. Authored by Edward J. Rowse, this work serves as a foundational guide for understanding the strategic mechanics of persuasion, consumer psychology, and brand development. The text provides a systematic approach to the art of promotion, emphasizing the need for clarity, honesty, and artistic appeal in commercial messaging.The book covers a wide array of essential topics, including the drafting of effective copy, the use of typography and illustration, and the selection of appropriate media for diverse audiences. By exploring the relationship between advertising and the broader field of salesmanship, it offers practical insights into how businesses can build lasting connections with consumers. This work is an invaluable resource for students of business history and marketing professionals alike, offering a detailed look at the evolution of advertising techniques. From the planning of national campaigns to the nuances of local retail ads, 'The Fundamentals of Advertising' remains a significant historical reference that highlights the enduring core concepts of the industry.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Hardcover. Foreword by Erwin D. Canham. Small 4to. Tan cloth with red spine lettering, pictorial corner (NOT price) clipped dust jacket. (6pp), 139pp. Numerous illustrations. Fine/very good. Jacket mildly edgeworn and lightly age toned. Handsome first edition. Notes front jacket panel, "How is a reader to determine the difference between fact and opinion in the news? Here is a case study of the way the papers handled the Nixon and Stevenson fund stories in 1952, showing how one can tell when the news is being slanted" -- most interesting is that this copy belonged to the son of Democratic presidential candidate Adlai E. Stevenson II, the Illinois senator Adlai E. Stevenson III (1930-2021), and bears a sheet of his engraved letterhead tipped to front flyleaf.…

Softcover. Zustand: Near Fine. No Dust Jacket. First Edition. 45 page booklet in cream wrappers. Moderate rubbing to covers, and a crease to lower rear cover corner. Clean and tight within. And a solid copy saddle stapled. Inscribed and signed by the Author, dated 1977; Signed by Author.

X, 404 S. Orig.-Karton (Rücken gebräunt). - Innen guter Zustand. * Grundlagen der Werbung. Amerikanische Reklame.

Single Issue Magazine. Zustand: Good. First Edition. Features: Peggy Cummins Cover Photo; Princess Elizabeth is Schooled for the Throne; The Greatest Offensive of the War - Staggering Blows Struck by the Russians; Deer-Stalking in the Highlands; Elisabeth Bergner draws sympathetic crowds on Broadway; Junior Miss Makes a New Hat - Peggy Cummins shows how; Invasion General - General George Marshall is designated Anglo-U.S. World Commander-In-Chief; Many nostalgic ads; and more. 28 pages. Moderate wear. Faint rubber stamp on front cover. A sound example of this vintage WW II-era issue.; Folio.…