Ross d petty (25 Ergebnisse)
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- Softcover
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4th ed. 29 x 4 cm. 976 pages. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
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Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Hardcover
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- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality th…at there is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities.The author meticulously navigates the historical evolution of brand marketing, elucidating the manner in which this practice has evolved over time. To get a sense of how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few case studies, and the growing number of brand identifier registrations and disputes. He examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law. In modern times, the legal system not only enables brand marketing but sets limits on it as well. The book concludes by examining some modern developments that are testing the limits.Catering to researchers vested in the realms of advertising and marketing history as well as law, this landmark text provides a thorough survey of brand marketing and its regulatory landscape.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that ther…e is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities.The author meticulously navigates the historical evolution of brand marketing, elucidating the manner in which this practice has evolved over time. To get a sense of how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few case studies, and the growing number of brand identifier registrations and disputes. He examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law. In modern times, the legal system not only enables brand marketing but sets limits on it as well. The book concludes by examining some modern developments that are testing the limits.Catering to researchers vested in the realms of advertising and marketing history as well as law, this landmark text provides a thorough survey of brand marketing and its regulatory landscape.
- Softcover
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EUR 45,90
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Taschenbuch. Zustand: Neu. From Marking Products to Marketing Brands | A Legal Perspective on the History of Brand Marketing | Ross D. Petty | Taschenbuch | Palgrave Studies in Marketing, Organizations and Society | xv | Englisch | 2026 | Springer | EAN 9783031767807 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tie…rgartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
- Hardcover
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EUR 21,96
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Zustand: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there i…s little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities. The author meticulously navigates the historical evolution of brand marketing, elucidating the manner in which this practice has evolved over time. To get a sense of how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few case studies, and the growing number of brand identifier registrations and disputes. He examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law. In modern times, the legal system not only enables brand marketing but sets limits on it as well. The book concludes by examining some modern developments that are testing the limits. Catering to researchers vested in the realms of advertising and marketing history as well as law, this landmark text provides a thorough survey of brand marketing and its regulatory landscape. Ross D. Petty is Emeritus Professor of Marketing Law at Babson College, USA after being a faculty member for thirty-one years. He has published more than 100 articles, book chapters, and notes, and presented 115 times at various academic conferences and events. His most recent book is Branding Law: A Guide to Legal Issues in Brand Management.
- Hardcover
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Zustand: New. This is a public policy analysis of advertising law. Using insights from communications theory and economic analysis, the author analyzes all of the recent reported cases under the principal advertising laws. Num Pages: 248 pages, black & white illustrations. BIC Classification: 1KBB; KNTY; LNCB. Category: (UP) Pos…tgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 17. Weight in Grams: 457. . 1992. hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
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hardcover. Zustand: Gut. 768 Seiten; 9780323636520.3 Gewicht in Gramm: 500.
- Hardcover
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Hardcover. Zustand: Brand New. 8.75x5.75x1.00 inches. In Stock.
- Hardcover
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Zustand: New.
Textbook of Pediatric Rheumatology
Petty MD PhD DSc (Hon) FRCPC, Ross E.; Laxer MDCM FRCPC, Ronald M.; Lindsley MD FAAP MACR, Carol B; Wedderburn MD MA PhD FRCP, Lucy; Fuhlbrigge MD PhD, Robert C; Mellins MD, Elizabeth D.
- Hardcover
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- Hardcover
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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Hardcover. Zustand: Brand New. 9th edition. 768 pages. 10.87x8.50x11.11 inches. In Stock.
- Hardcover
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Zustand: Nuevo. Textbook of pediatric rheumatology editado por Elsevier uk.
- Hardcover
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- Hardcover
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EUR 242,50
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Buch. Zustand: Neu. Neuware - \*\*Selected for 2026 Doody's Core Titles in Rheumatology\*\*This core textbook discusses the presentation and pathophysiology, differential diagnosis, management, and prognosis for a comprehensive range of pediatric rheumatic conditions. Global leaders in the field provide evidence-based guidance h…ighlighted by superb full-color illustrations that facilitate a thorough understanding of the science that underlies the investigation, recognition, and management of rheumatic diseases in childhood and adolescence.- Addresses the full spectrum of rheumatic diseases, from typical juvenile idiopathic arthritis to rare and newly recognized syndromes, providing practical guidance on diagnosis, outcome measurement, and management-including both pharmacologic and multidisciplinary strategies- Covers state-of-the-art advances in pediatric rheumatology, including genomic and multi-omics approaches, the latest targeted therapies, modern imaging, and evolving concepts in autoinflammation and immune deficiency- Reflects the changes in diagnosis, monitoring, and management that recent advances have made possible, and provides updates of laboratory investigations, imaging techniques, physical and occupational therapy, approach to chronic musculoskeletal pain syndromes, and much more- Features reviews of the complex symptoms, signs, and laboratory abnormalities that characterize these disorders- Shares the knowledge and expertise of two new editors, Drs. Jonathan Akikusa and Hermine Brunner, and 38 new contributing authors who are international leaders in the field of pediatric rheumatology- An Elektronisches Buch version is included with purchase. The Elektronisches Buch allows you to access all of the text, figures, and references, with the ability to search, make notes and highlights, and have content read aloud. Additional digital ancillary content may publish after the publication date.
- Hardcover
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Buch. Zustand: Neu. Neuware -\*\*Selected for 2026 Doody's Core Titles in Rheumatology\*\*This core textbook discusses the presentation and pathophysiology, differential diagnosis, management, and prognosis for a comprehensive range of pediatric rheumatic conditions. Global leaders in the field provide evidence-based guidance hi…ghlighted by superb full-color illustrations that facilitate a thorough understanding of the science that underlies the investigation, recognition, and management of rheumatic diseases in childhood and adolescence.- Addresses the full spectrum of rheumatic diseases, from typical juvenile idiopathic arthritis to rare and newly recognized syndromes, providing practical guidance on diagnosis, outcome measurement, and management-including both pharmacologic and multidisciplinary strategies- Covers state-of-the-art advances in pediatric rheumatology, including genomic and multi-omics approaches, the latest targeted therapies, modern imaging, and evolving concepts in autoinflammation and immune deficiency- Reflects the changes in diagnosis, monitoring, and management that recent advances have made possible, and provides updates of laboratory investigations, imaging techniques, physical and occupational therapy, approach to chronic musculoskeletal pain syndromes, and much more- Features reviews of the complex symptoms, signs, and laboratory abnormalities that characterize these disorders- Shares the knowledge and expertise of two new editors, Drs. Jonathan Akikusa and Hermine Brunner, and 38 new contributing authors who are international leaders in the field of pediatric rheumatology- An Elektronisches Buch version is included with purchase. The Elektronisches Buch allows you to access all of the text, figures, and references, with the ability to search, make notes and highlights, and have content read aloud. Additional digital ancillary content may publish after the publication dateLibri GmbH, Europaallee 1, 36244 Bad Hersfeld 768 pp. Englisch.
- Hardcover
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Zustand: gut. 2021. Textbook of Pediatric Rheumatology In englischer Sprache. pages.
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Hardcover. Zustand: Brand New. 8th har/psc edition. 748 pages. 10.75x8.50x1.50 inches. In Stock.
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Hardcover. Zustand: Brand New. 9th edition. 768 pages. 10.87x8.50x11.11 inches. In Stock.
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