Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Sprache: Englisch
Verlag: Blue Acorn Pr, Huntington, WV, 1993
ISBN 10: 0962886696 ISBN 13: 9780962886690
Anbieter: Wickham Books South, NAPLES, FL, USA
Signiert
Paperback. Zustand: Very Good. Signed and inscribed by 4 people including author, Billy Ray's dad Ron (twice - title page and inside back cover), brother Kebo, and an unidentified person (indecipherable inside back cover). B&W & color photos. ; 4to (10.70 X 8.40 X 0.80 inches); 159 pages; Signed by Author.
EUR 33,53
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 98,63
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 352 pages. 9.29x7.60x0.39 inches. In Stock.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 253,01
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Taylor & Francis Jul 2017, 2017
ISBN 10: 1138426121 ISBN 13: 9781138426122
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.