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Soft cover. Zustand: Very Good. Reprint. Paperback. Slight scratch to back cover. Tiny crease to corner back cover. Publicity - using the media. Successful sales promotion and direct marketing. How to evaluate your sales. Face-to-face and telephone sales. This book will show you how to get the sales you want. Written for the business owner, sales and marketing managers and representatives, it suggests way of pinpointing your market and selling to the people who would most benefit from you product or service. The new business owner will find out how to identify prospective customers and reach them at minimum expense; if you are already established, you will find proven sales techniques for increaging turnover by selling more to current customers. This comprehensive book is simple to understand and provides step-by-step instructions for finding more customers and increasing sales. The authors demonstrate the major techniques such as face-to-face selling, telehone marketing and direct mail; how to put together a successful press release and prepare advertising copy; how to choose and schedule advertisements in the appropriate media; and how to check layout for consistency and appeal. There are useful hints on obtaining free publicity, effective management of your own time, and how to measure the direct result of your sales campaign. 160 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).…

Soft Cover. Zustand: Very Good. Softback. Small scratches on back cover otherwise in very good condition. ; A practical guide to getting more sales for your business, including direct marketing and how to use the media.

Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.