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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Terms such as 'patient engagement', 'centricity', and 'patient first' are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

Taschenbuch. Zustand: Neu. Patient Engagement in Pharma | A Psychologist Perspective | Sumira Riaz | Taschenbuch | xiii | Englisch | 2024 | Springer | EAN 9783031563393 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.