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Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2023. Hardcover. . . . . . Books ship from the US and Ireland.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: Brand New. 3rd edition. 266 pages. 9.50x7.00x0.75 inches. In Stock.
Sprache: Englisch
Verlag: MN - University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 96,44
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In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 98,94
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In den WarenkorbZustand: New.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New.
Sprache: Englisch
Verlag: Springer International Publishing, 2020
ISBN 10: 3030502805 ISBN 13: 9783030502805
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing, 2023
ISBN 10: 3031344030 ISBN 13: 9783031344039
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.
Sprache: Englisch
Verlag: Univ of British Columbia Pr, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 107,72
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In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 319 pages. 9.25x6.50x1.25 inches. In Stock.
Sprache: Englisch
Verlag: University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2019. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book¿s content takes our current understandings of Canadian political marketing in new directions.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeaüs leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People¿s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Sprache: Englisch
Verlag: University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 340 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 196,78
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.