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In den WarenkorbPaperback. Zustand: Brand New. 340 pages. 9.00x6.00x0.87 inches. In Stock.
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Verlag: University of British Columbia Press, 2020
ISBN 10: 0774861169 ISBN 13: 9780774861168
Sprache: Englisch
Anbieter: moluna, Greven, Deutschland
Zustand: New. What s Trending in Canadian Politics? explores the changing nature of political communication and democratic governance in a digital age.Über den AutorMireille Lalancette is a political communication professo.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 75,20
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In den WarenkorbPaperback. Zustand: Brand New. 3rd edition. 266 pages. 9.50x7.00x0.75 inches. In Stock.
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Verlag: MN - University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 94,81
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In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 105,66
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In den WarenkorbZustand: New.
Verlag: Springer International Publishing, Springer International Publishing Sep 2020, 2020
ISBN 10: 3030502805 ISBN 13: 9783030502805
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. Neuware -This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeaüs leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People¿s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch.
Verlag: Springer International Publishing, Springer Nature Switzerland Jun 2023, 2023
ISBN 10: 3031344030 ISBN 13: 9783031344039
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. Neuware -This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book¿s content takes our current understandings of Canadian political marketing in new directions.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 176 pp. Englisch.
Verlag: Springer International Publishing, Springer International Publishing, 2023
ISBN 10: 3031344030 ISBN 13: 9783031344039
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.
Verlag: Springer International Publishing, 2020
ISBN 10: 3030502805 ISBN 13: 9783030502805
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Verlag: Univ of British Columbia Pr, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 110,33
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 319 pages. 9.25x6.50x1.25 inches. In Stock.
Verlag: University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.
Verlag: University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.
Verlag: University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: moluna, Greven, Deutschland
Zustand: New. What s Trending in Canadian Politics? explores the changing nature of political communication and democratic governance in a digital age.KlappentextrnrnMireille Lalancette is a political communication professor at Univers.
Verlag: University of British Columbia Press, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2019. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
Verlag: Springer International Publishing, 2023
ISBN 10: 3031344030 ISBN 13: 9783031344039
Sprache: Englisch
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.
Verlag: Springer International Publishing, 2020
ISBN 10: 3030502805 ISBN 13: 9783030502805
Sprache: Englisch
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.
Verlag: University Of British Columbia Press Jun 2019, 2019
ISBN 10: 0774861150 ISBN 13: 9780774861151
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Mireille Lalancette is a political communication professor at Universit¿u Qu¿c ¿rois-Rivi¿s. With Marie-Jos¿Drolet and Marie-¿e Caty, she is the author of ABC de l¿argumentation: Pour les professionnels de la sant¿t toute autre personne qui souhaite convaincre. She is also a researcher for the Groupe de Recherche en Communication Politique. Her work has appeared in various scientific publications and edited collections in English and in French. Vincent Raynauld is an assistant professor in the Department of Communication Studies at Emerson College, Boston, and an affiliate professor in the D¿rtement de lettres et communication sociale at Universit¿u Qu¿c ¿rois-Rivi¿s. He is also a research associate in the Groupe de Recherche en Communication Politique. Erin Crandall is an assistant professor in the Department of Politics at Acadia University, Nova Scotia. Her work has appeared in the Canadian Journal of Political Science/Revue canadienne de science politique, Public Policy and Administration, and the Canadian Journal of Women and the Law, among other publications.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 187,67
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.