Rappaport stephen d (33 Ergebnisse)

Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. : El libro 'The Online Advertising Playbook' ofrece estrategias probadas y tácticas del Advertising Research Foundation. Proporciona información crítica sobre lo que funciona y lo que no en la publicidad y el marketing en línea, equipando a los profesionales con el conocimiento necesario para alcanzar objetivos de marketing, desde la generación de leads hasta la fidelización del cliente. Este libro explica de manera disciplinada lo que los profesionales del marketing han aprendido durante una década de cambios masivos, siendo una guía valiosa para la toma de decisiones inteligentes en la publicidad online. EAN: 9780470051054 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Online Advertising Playbook Autor: Joe Plummer| Stephen D. Rappaport| Taddy Hall| Robert Barocci Editorial: Wiley Idioma: en Páginas: 320 Formato: tapa dura.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470935514.…

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470935514.…

Zustand: New. pp. 302.

Hardcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. LISTEN FIRST! Shhh. Listen. The conversations happening online and in the marketplace reveal vital insights about your business and customers--what they say about you, how they use your products, and their likelihood to buy or recommend you. Effective listening grants you a significant edge over competitors, allowing you to respond swiftly to customer needs and market shifts. It's about gaining a business advantage. Drawing on authoritative research from the Advertising Research Foundation, this book serves as a playbook for navigating marketing and advertising in today's conversational landscape. It outlines what listening entails, how to implement it, and its future trajectory. When executed properly, social media listening reveals crucial insights that can inform marketing strategies, product development, customer service, and other business functions that engage with customers and stakeholders. You will discover essential tools, strategies, and proven tactics for effective listening. With evidence, research, and expert perspectives, you'll learn how to leverage listening to enhance your business both now and in the future. To achieve a sustainable advantage in an unpredictable world, it's time to start--and act on--listening.…

Paperback. Zustand: Brand New. 80 pages. 8.80x5.80x0.20 inches. In Stock.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. pp. xvi + 302 Illus.

Zustand: New. 320.

Zustand: New. In English.

Zustand: New. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188. . 2015. Paperback. . . . . Books ship from the US and Ireland.…

Softcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth.…

Paperback. Zustand: Brand New. 01 edition. 320 pages. French language. 11.00x8.75x1.00 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently.…

Zustand: New.

Zustand: fair. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h.…

Buch. Zustand: Neu. Neuware - Praise for The Online Advertising Playbook:'Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.'-Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks'The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty.'-Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company'To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change.'-Ted McConnell, Interactive Innovation Director, Procter & Gamble'The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets.'-Van Riley, Vice President of Research, AOL'The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning.'-Rod DeVar, Manager, Advertising and Promotion, United States Postal Service'Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results.'-Chris Theodoros, Director of Industry Relations, Google'A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati.'-Mike Donahue, Executive Vice President, American Association of Advertising Agencies'This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course.'-Henry Assael, Professor of Marketing, Stern School of Business, New York University.…

Kartoniert / Broschiert. Zustand: New. Suitable for those of us who use metrics and need straightforward, authoritative, non-technical guidance, this title helps brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social.