ralf terlutter (24 Ergebnisse)

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Zustand: Gut. Zustand: Gut | Seiten: 241 | Sprache: Deutsch | Produktart: Bücher.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 428 | Sprache: Deutsch | Produktart: Bücher.

23 x 15. XIV, 241 Seiten. OBroschur. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondert (Stempel, Rückenschild). Einbandecken berieben, sonst sehr guter Zustand. Sprache: Deutsch Gewicht in Gramm: 450.

23 x 15. XIV, 241 Seiten. OBroschur. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondert (Stempel, Rückenschild). Einbandecken etwas berieben, sonst sehr guter Zustand. Sprache: Deutsch Gewicht in Gramm: 450.

paperback. Zustand: Befriedigend. 360 Seiten; 9783824470549.4 Gewicht in Gramm: 500.

Hardcover. Zustand: As New. 1. Mängelexemplar, ungelesen---. nein.

Taschenbuch. Zustand: Neu. Neuware -Geleitwort Diese Dissertation zum Kultunnarketing erscheint in der Reihe der Forschungsgruppe Konsum und Verhalten. Aufgenommen werden Arbeiten der Herausgeber, Habilitations schriften sowie herausragende Dissertationen. Die vorliegende Dissertation leistet einen innovativen Beitrag zur Verbesserung der Kundenorientierung von Kulturinstitutionen. Die Situation vieler Kulturinstitutionen ist alannierend: Die Knappheit der finanziellen Ressourcen, der wachsende Konkurrenzdruck auf den Freizeitmärkten, das hohe Anspruchsniveau der Kunden an Freizeitaktivitäten und die mangelnde Besucherorientierung vieler Kultureinrichtungen drängen die Kulturinstitutionen ins Abseits. Besucherorientierung wird der entscheidende Erfolgsfaktor für das zukünftige Überleben vieler Kulturinstitutionen sein. Diese Arbeit liefert Strategien und operative Maßnahmen, wie eine Kulturinstitution erfolgreich am Markt agieren kann. Thr kommt somit eine hohe gesellschaftspolitische Bedeutung zu. Univ.-Prof. Dr. Peter Weinberg Institut für Konsum-und Verhaltensforschung an der Universität des Saarlandes VII Vorwort Vorwort Die Auffassung, daß mit Kultur und Marketing zwei Welten aufeinanderprallen, ist unter Kulturverantwortlichen weit verbreitet. Diese ablehnende Haltung gegenüber dem Marketing und einer marktorientierten Denkweise spiegelt sich in vielen Kulturangeboten deutlich wider: Kulturangebote, die möglicherweise kulturell hochwertig sind, werden nicht besuchergerecht dargeboten. Die Orientierung am Besucher fehlt. Das hat zur Folge, daß der Großteil der deutschen Bevölkerung kein Interesse am Besuch von Kulturinstitutionen äußert. Diese Arbeit verbindet Marketing und Kultur. Sie trägt dazu bei, besucherorientierte Kulturinstitutionen zu schaffen. Ein so umfassendes Projektwie eine Doktorarbeit entsteht nicht ohne die Unterstützung anderer Personen. Besonderer Dank gilt meinem akademischen Lehrer und Doktorvater, Herrn Prof. Dr. Peter Weinberg, für seine fachliche und persönliche Unterstützung bei der Entstehung der Arbeit. Er hat meinen akademischen Werdegang entscheidend geprägt.Deutscher Universitätsverlag in Springer Science + Business , Tiergartenstr. 15-17, 69121 Heidelberg 360 pp. Deutsch.

Taschenbuch. Zustand: Neu. Lebensstilorientiertes Kulturmarketing | Besucherorientierung bei Ausstellungen und Museen | Ralf Terlutter | Taschenbuch | xxvi | Deutsch | 2000 | Deutscher Universitätsverlag | EAN 9783824470549 | Verantwortliche Person für die EU: Deutscher Universitätsverlag in Springer Science + Business, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Zustand: New. In German.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.

Buch. Zustand: Neu. Neuware -The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 428 pp. Deutsch.

Zustand: New. In.

Hardcover. Zustand: Brand New. 2010 edition. 412 pages. German language. 8.66x6.14x1.10 inches. In Stock.

paperback. Zustand: Very Good. International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Zustand: New. In.

Paperback. Zustand: Brand New. 2006 edition. 523 pages. 8.00x5.75x1.25 inches. In Stock.

Zustand: New. In.

Zustand: New. In.

Taschenbuch. Zustand: Neu. Neuware -This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 516 pp. Englisch.

Buch. Zustand: Neu. Neuware -This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 516 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Hardcover. Zustand: Brand New. 516 pages. 9.50x6.25x1.25 inches. In Stock.