Quesenberry keith a (33 Ergebnisse)

Paperback. Zustand: Very Good. Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text -leads readers through core marketing concepts and how to think critically about the competitive marketplace--even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method -provides a step-by-step roadmap for planning social media marketing strategy -emphasizes the need to apply solid marketing principles to social media -explores how to integrate social media throughout an entire organization -gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.…

Paperback. Zustand: Good. Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text -leads readers through core marketing concepts and how to think critically about the competitive marketplace--even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method -provides a step-by-step roadmap for planning social media marketing strategy -emphasizes the need to apply solid marketing principles to social media -explores how to integrate social media throughout an entire organization -gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Zustand des Schutzumschlags: 45450977. 1768298372. 1/13/2026 9:59:32 AM.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of todays digital first media landscape.…

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Trade Paperbac. Zustand: Like New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDCommunication Studies: Like New Trade Paperback, Clean pages, Prompt shipping with tracking.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: New.

Zustand: New. In English.

Paperback. Zustand: Brand New. 2nd edition. 353 pages. 10.00x7.00x0.50 inches. In Stock.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. pp. 448.

Paperback. Zustand: Brand New. 220 pages. 9.00x6.00x9.00 inches. In Stock.

Taschenbuch. Zustand: Gut. Gebraucht - Gut - ungelesen,als Mängelexemplar gekennzeichnet, mit leichten Mängeln an Schnitt oder Umschlag durch Lager- oder Transportschaden, untere Ecke geknickt -Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.Rowman & Littlefield Publ, 4501 Forbes Blvd., Suite 200, 20706 Lanham 376 pp. Englisch.…

Paperback. Zustand: Brand New. 4th edition. 536 pages. 10.00x7.00x1.02 inches. In Stock.

Paperback. Zustand: Brand New. 3rd edition. 474 pages. 9.75x7.00x1.00 inches. In Stock.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 220 pages. 9.00x6.00x1.06 inches. In Stock.

Zustand: New. In English.