Probst emmanuel (22 Ergebnisse)

Hardback. Zustand: Good. ?Probst?s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ? A fascinating?and surprisingly fun?wide-angle look at advertising.? ? Kirkus Reviews (starred review)Brands can no longer force-feed us a plethora of products we don?t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you  Why perception is the truth and how to shape people?s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.…

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. Probsts combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete A fascinatingand surprisingly funwide-angle look at advertising. Kirkus Reviews (starred review)Brands can no longer force-feed us a plethora of products we dont need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape peoples perceptionsWhy we relate to antiheroes, villains, and saviorsHow brands can reassure consumers about their past, present, and futureHow to leverage data and insights to deliver a personalized, human-centric consumerexperienceHow brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Zustand: Good. Signed. Inscribed by the author.

paperback. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Paperback. Zustand: Good.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Couverture rigide. Zustand: Tres bon. Vicara Books collection , 2023. 1 volume relié(s) format In-8 très bon.

Hardcover. Zustand: Brand New. 200 pages. 9.00x6.00x1.00 inches. In Stock.

Zustand: New. In English.

Zustand: New. 2023. Hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 200 pages. 9.00x6.00x1.00 inches. In Stock.

Buch. Zustand: Neu. Neuware - "Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete A fascinatingand surprisingly funwide-angle look at advertising." Kirkus Reviews (starred review) Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you: - Why perception is the truth and how to shape people's perceptions - Why we relate to antiheroes, villains, and saviors - How brands can reassure consumers about their past, present, and future - How to leverage data and insights to deliver a personalized, human-centric consumer experience - How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. Winner of 10 Book Awards! 2024 LEONARD L. BERRY MARKETING BOOK AWARD SEMI-FINALIST 2023 AXIOM BUSINESS BOOK AWARDS BRONZE MEDAL WINNER 2023 ROYAL DRAGONFLY BOOK AWARD 2ND PLACE WINNER.…

Zustand: NEW.

Zustand: New. &Uumlber den AutorEmmanuel Probst isGlobal Lead, Brand Thought-Leadership at Ipsos, adjunct professor at theUniversity of California at Los Angeles, and the author of Wall Street Journaland USA Today best seller&#160Brand Ha.

Zustand: fine. l'article peut presenter de tres legers signes d'usure, petites rayures ou imperfections esthetiques. vendeur professionnel; envoi soigne en 24/48h.

Buch. Zustand: Neu. Assemblage | The Art and Science of Brand Transformation | Emmanuel Probst | Buch | Gebunden | Englisch | 2023 | Ideapress Publishing | EAN 9781646871254 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

13 x 21 cm Broschiert. Zustand: Sehr gut. 1. Aufl. 37 Seiten broschierter heller Band im Oktavformt; sehr gut erhaltenes Exemplar - Einladungsschrift zur Promotionsfeier Sprache: Deutsch Gewicht in Gramm: 1.