Pitts bill (14 Ergebnisse)

Zustand: Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.…

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. In English.

Hardcover. Zustand: gut. 1991. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm.…

Opp., gebundene Ausgabe. Zustand: Gut. 1138 S. Einband ausgeblichen, mit Besitzeintragungen auf Einband und ersten Seiten, Schnitt etwas verschmutzt, sonst gut erhalten. ISBN: 9783827256843 Sprache: Deutsch Gewicht in Gramm: 1950.

hardcover. Zustand: Sehr gut. Auflage: 1. 266 Seiten Sprache: Deutsch Gewicht in Gramm: 518.

Hardcover. Zustand: Near fine. Zustand des Schutzumschlags: Fine. 325 p. 31 cm. B&w and colour illustrations. Brown cloth in mylar-covered dustjacket. Front fore-edge a bit bumped. Legendary art director George Lois showcases his iconic, rule-breaking advertising campaigns, including his provocative Esquire magazine covers.…

Hardcover. Zustand: gut. 1993. Die zündende IdeeMit Frechheit werben (und verkaufen!) [Gebundene Ausgabe] George Lois (Autor), Bill Pitts (Autor), Patricia Künzel (Übersetzer) In deutscher Sprache. 266 pages. 22,8 x 15,6 x 2,2 cm.

Zustand: gut. 2000. RedHat Linux 6. umfassende Einführungen in die Arbeit mit RedHat Linux 6. Systemverwaltung und Internet-Dienste. Datensicherheit. In deutscher Sprache. pages.