Pfaff alexander (4 Ergebnisse)
Spine Surgery: Tricks of the Trade
Vaccaro, Alexander; Albert, Todd; Abitbol, Jean-Jacques; Anderson, Paul; Andreychik, David; Asher, Marc; Bendo, John; Bolesta, Michael; Bridwell, Keith; Coe, Jeffrey; Cohen, Jason; Cotler, Jerome; Delamarter, Rick; Fessler, Richard; Dowling Jr, Thomas; Dvorak, Marcel; Ehrler, Douglas; Eskenazi, Mark; Fehlings, Michael; Fischgrund, Jeffrey; Fisher, Charles; Fuchs, Paul; Garfin, Steven; Gelb, Daniel; Grady, M; Harris, Mitchel; Herkowitz, Harry; Hilibrand, Alan; Hirabayashi, Kiyoshi; Jackson, Roger; Janssen, Michael; Kalfas, Iain; Le, Anh; Lenke, Lawrence; Lieberman, Isador; Ludwig, Steven; Mathews, Hallett; McAfee, Paul; Mencio, Gregory; Moulton, Mark; Morreale, Joseph; Nachwalter, Rick; Northrup, Bruce; Pfaff, William; Phillips, Frank; Przyb
- Hardcover
Anbieter: My Dead Aunt's Books, Hyattsville, MD, USAMy Dead Aunt's Books
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EUR 36,92
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hardcover. Zustand: Very Good. Unmarked hardcover no jacket.
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 60,43
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Zustand: New. In English.
- Softcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 76,54
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Zustand: New. In English.
- Softcover
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EUR 38,10
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Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics.The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, this dissertation studies context- as well as product-related boundary conditions of AR's effectiveness in online product evaluation, and consumers' underlying psychological mechanisms. The author presents four independent articles, which are nested in a general introduction and conclusion. Methodologically, experimental approaches are pursued that allow for drawing causal conclusions (field, laboratory, lab-in-field experiment, and quasi-experimental analysis of retailer data). The first article is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to AR usage in online and offline settings. The three subsequent quantitative-empirical articles examine the following aspects of AR usage: (1) the influence of the AR usage context on consumer perception of the evaluated product, (2) the role of AR in reducing spatial fit uncertainty in e-commerce, and (3) the effectiveness of AR in transferring implicit knowledge in corporate training situations. The results of this dissertation contribute to digital marketing research and provide actionable recommendations for managers.…
