petschnig sasha (9 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2008 in the subject Business economics - Trade and Distribution, grade: 1,8, Leeds Metropolitan University, course: Strategic Services Management, language: English, abstract: Each business should have one major focus to be able to develop and satisfy the market needs. Obviously this focus is the customer. It does not matter who the customer is defined as he/she has to be defined for each company in a different way. The main thing is that all efforts are addressed to the customer. Every company sells products or services to customers so from a quality assurance point of view it is crucial to develop products in reference to market needs or customer needs respectively. This is the focus for the assignment. A general guideline for an efficient product development process should be created with the overall objective - customer centric product development combined with an improved internal workflow. Anderson et al (2006, p. 1) states that customer value proposition is one of the most widely used terms in business in recent years. So it is important that a company is able to help customers understand the superior value of the products or service offered. Under pressure to keep costs down, customers may only look at the price and so it is important to think about the customer value proposition but also the comparison to the competitors of a specific market environment. This should flow into this assignment as well. Another problem of product development is that in many companies it is rather influenced by opinions of different sales people then by facts and figures. According Annacchino (2007, p. 101) a lot of companies tend to make a mistake at the product definition step, so that the customer is not really involved in the product development process. In reference to the definition of customer-defined needs there are different ways:-A company can use direct customer surveys to solicit feedback and to obtain information in a direct manner.-Another way is a focused group discussion which allows multiple-person input and prompted discussion to generate ideas. -A third possibility is a suggestion system and communication platform for customers and stakeholders.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast.If a company grows, sooner or later the domestic market becomes too small.Then the company has to enter a new market to achieve sustainable growth.According to the experience of the author some companies decide rather onemotions than on facts. Especially small and medium-sized enterprises donot have the resources to invest a lot of money into market research or forexpensive consultants. A logical consequence could be that SME invest incountries without checking the critical measurements which then leads to awaste of time, resources and money. If such companies do not have a stablefinancial foundation it can lead therefore to critical economic difficulties.The output of this project is a guideline especially for small and mediumsizedenterprises. The author conducted interviews with internationallyoperating companies to get some practical best practise expertise. Not onlythe analysed key figures are an output of the interviews but also theinterpretation of them and how a company has acquired them. Very often theproblem is to get the right and reliable information for a market. In a secondstage literature is introduced into the guideline to get a mixture of both -practical but also academic inputs. With the present project a SME gets animpression what happens in internationally operating companies but also achoice of tools to verify future market entry intentions.

Taschenbuch. Zustand: Neu. Identify potential countries for a market entry with a sales organisation | A guideline for small and medium-sized enterprises | Sasha Petschnig | Taschenbuch | 48 S. | Englisch | 2008 | GRIN Verlag | EAN 9783640119981 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2009 in the subject Business economics - Controlling, grade: Sehr gut, University of Applied Sciences Vorarlberg (Fachhochschule Vorarlberg GmbH), language: English, abstract: Nowadays there are a lot of discussions about creating company value. Because of the financial crisis and caused by that the economic crisis a lot of partially old models are being discussed again. The thesis should investigate whether it is possible to generate company value through lean management. There are a lot of tools to measure company value but in this thesis the operating cash flow will be used as other methods have too many levers to influence the result (e.g. WACC). In the subsequent part the different practical tools of lean management will be described to create a basic understanding of the methodology. The practical part of the thesis deals with qualitative interviews with specialists, consultants and researchers to get a variety of answers. The specialists are people who are doing lean management in their company on a daily basis but have only experience in their company. Consultants sell the methodology and could tend to promote lean management in this thesis and the researchers work on a scientific basis and are necessary to prove or adjust the results achieved. Lean management has a lot of influences on company value. A decrease in stocks, space, failures and the throughput time can be achieved. Furthermore an increase in productivity and even an increase of turnover are possible. Certainly the results depend on the industry, size and culture of the company. That is the reason why there are no calculations about the effects of company value. As it is that difficult to calculate these effects, the master thesis deals with the ability of increasing turnover and on the cost side of decreasing costs. Costs of the employed capital are not considered as they are not related to the operating cash.

Taschenbuch. Zustand: Neu. Effects of Lean Management on company value | Sasha Petschnig | Taschenbuch | 100 S. | Englisch | 2009 | GRIN Verlag | EAN 9783640409150 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.

Zustand: New. In.

paperback. Zustand: Sehr gut. 104 Seiten; 9783638816731.2 Gewicht in Gramm: 500.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH (Fachhochschule Vorarlberg), 37 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: Die Arbeit befasst sich einerseits mit den Werkzeugen auf Basis Organisation, Team und Individuum und andererseits mit den Ressourcen bzw. den notwendigen Fähigkeiten von Change-Managern. , Abstract: Die vorliegende Arbeit befasst sich mit dem Thema Change-Management in kleinen und mittleren Unternehmen. Oftmals sind solche Unternehmen nicht in der Lage, Veränderungen nachhaltig zu implementieren, weil die Ressourcen, oder aber die Werkzeuge dafür fehlen. Vor allem diese Unternehmen leiden deshalb unter dem allgemeinen Veränderungsdruck durch die Wirtschaft. Dabei geht es um die Schwierigkeiten im Umgang mit Veränderungen und weiters brauchbare Werkzeuge für die Unternehmen wissenschaftlich aufzuarbeiten und kritische Erfolgsfaktoren herauszuarbeiten. Es dreht sich allerdings nicht nur um die kritischen Erfolgsfaktoren im Umgang mit den Werkzeugen, sondern auch um den Change-Manager. Dieser ist ebenfalls ein kritischer Erfolgsfaktor, da er für den Veränderungsprozess verantwortlich ist. Er muss sowohl das fachliche Know-how, als auch den Umgang mit jeglicher Art unterschiedlicher Charaktere beherrschen. Was bisher in der Literatur nur wenig Beachtung gefunden hat, ist eine Stellenbeschreibung für einen Change-Manager also die Fähigkeiten, welche ein Change-Manager mitbringen sollte. Dies wird in dieser Arbeit speziell auf KMU erstmals erarbeitet. Ein weiterer Punkt, welcher für KMU von entscheidender Wichtigkeit sein wird, ist eine Art Handlungskonzept im Umgang mit Veränderungen. Es wurde eine Checklist für Unternehmen erarbeitet, um Veränderungen nachhaltig zu implementieren. Auch hier handelt es sich um ein völlig neues Konzept, das für KMU als Hilfestellung zu sehen ist.

Taschenbuch. Zustand: Neu. Change Management und Methoden für kleinere und mittlere Unternehmen | Sasha Petschnig | Taschenbuch | 104 S. | Deutsch | 2007 | GRIN Verlag | EAN 9783638816731 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.