Pardun carol j (20 Ergebnisse)

Paperback. Zustand: Fair. Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: -Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model -Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads -Illustrates the strategic process that culminates in developing the creative brief -Incorporates interviews from industry professionals to give a sense of the actual job -Includes assignments, discussions and additional readings.…

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

paperback. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781405144100. …

paperback. Zustand: Very Good.

Zustand: New. pp. 312.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

hardcover. Zustand: Fine.

hardcover. Zustand: Very Good.

Paperback. Zustand: Brand New. 160 pages. 9.25x6.25x0.75 inches. In Stock.

Zustand: New. In English.

Zustand: New. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Editor(s): Pardun, Carol J. Num Pages: 310 pages, Illustrations. BIC Classification: JFDV. Category: (P) Professional & Vocational. Dimension: 243 x 174 x 15. Weight in Grams: 484. . 2013. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 2nd edition. 288 pages. 9.02x5.98x0.75 inches. In Stock.

Zustand: New. In English.

Zustand: New. I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, t.

Taschenbuch. Zustand: Neu. Neuware - Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.\* Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing\* Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes\* Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented\* Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text\* Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion.…