Otto lerbinger (31 Ergebnisse)

Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Broschiert. Zustand: Gut. 283 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 425. …

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415892315.…

gebundene Ausgabe. Zustand: Gut. 513 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); leichte altersbedingte Anbräunung des Papiers; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Einbandkanten sind leicht bestoßen. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 940.…

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: Acceptable. Used - Acceptable. Water damage to pages. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New. pp. 360.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 379.

Zustand: New. In English.

Paperback. Zustand: Brand New. 336 pages. 9.75x7.00x0.75 inches. In Stock.

Zustand: New. 2018. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 379 pages. 9.25x6.12x1.00 inches. In Stock.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - Provides an international and management perspective on the field of corporate communicationCorporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process.Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making.\* Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues\* Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable\* Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning\* Emphasizes the critical importance of relationships to corporations and their effect on reputation\* Provides numerous examples of cases of global problems and how corporations have responded to themCorporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.…

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Corporate Communication | An International and Management Perspective | Otto Lerbinger | Taschenbuch | Preface xiiiAcknowledgements xvAuthor Biography xviiOverview of the Book's Five Parts xixPart I The Extended Enterprise 11 Introduction: The Domain of Corporate Communication 51.1 Stakeholder Management 61.2 Twin Goals of Corporate Communication 71.2.1 S | Englisch | 2018 | Wiley | EAN 9781119471370 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Paperback. Zustand: Brand New. 2nd edition. 400 pages. 8.82x5.91x0.94 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 477 pages. 8.75x5.75x1.00 inches. In Stock.

Zustand: New. Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. Series: Routledge Communication Series. Num Pages: 496 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 663. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Taschenbuch. Zustand: Neu. Neuware -Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. - Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues - Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable - Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning - Emphasizes the critical importance of relationships to corporations and their effect on reputation - Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media. 360 pp. Englisch.…

Zustand: New. 2011. 2nd Edition. Paperback. Series: Routledge Communication Series. Num Pages: 400 pages, 2 black & white line drawings. BIC Classification: KJM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 227 x 155 x 21. Weight in Grams: 554. . . . . . Books ship from the US and Ireland.…

Zustand: New. In English.

Zustand: New. Rev. ed. of: The crisis manager: facing risk and responsibility. 1997. Series: Routledge Communication Series. Num Pages: 400 pages, 2 black & white line drawings. BIC Classification: KJM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 657. . 2011. 2nd Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 2nd edition. 400 pages. 9.29x6.06x1.18 inches. In Stock.