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Zustand: New. 2013. 1st Edition. Paperback. How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Num Pages: 320 pages, Illustrations. BIC Classification: UYZG. Category: (P) Professional & Vocational. Dimension: 230 x 186 x 16. Weight in Grams: 742. . . . . . Books ship from the US and Ireland.
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In den WarenkorbZustand: NEW.
Zustand: New. Chris Nodder is an independent consultant with 20 years experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a se.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:\* Pride -- use social proof to position your product in line with your visitors' values\* Sloth -- build a path of least resistance that leads users where you want them to go\* Gluttony -- escalate customers' commitment and use loss aversion to keep them there\* Anger -- understand the power of metaphysical arguments and anonymity\* Envy -- create a culture of status around your product and feed aspirational desires\* Lust -- turn desire into commitment by using emotion to defeat rational behavior\* Greed -- keep customers engaged by reinforcing the behaviors you desireNow you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil Learn more on the companion website, evilbydesign.info.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Evil by Design | Interaction Design to Lead Us into Temptation | Chris Nodder | Taschenbuch | 304 S. | Englisch | 2013 | John Wiley & Sons | EAN 9781118422144 | Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, 69469 Weinheim, product-safety[at]wiley[dot]com | Anbieter: preigu.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Italienisch | Produktart: Bücher | Come convincere i clienti a fare quello che vogliamo rendendoli felici e soddisfatti. Esplorando il lato oscuro del design, questo libro fonde psicologia, marketing e principi di progettazione per dimostrare perché siamo sensibili a determinate tecniche di persuasione. Ricco di esempi raccolti da ogni angolo del Web, Design diabolico ti insegna ad applicare queste tecniche nella tua attività online. Organizzato intorno ai sette vizi capitali. Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten Bildern liegt bei Informazioni Editoriali, I.E. S.r.l., oder beim Herausgeber oder demjenigen, der die Genehmigung erteilt hat. Alle Rechte vorbehalten.