Nir morechay eyal (6 Ergebnisse)

Softcover. Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verschmutzung / Farbtonveränderung. We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind 'A guide to staying focused in an age of constant distraction' Guardian 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig 'Does exactly as it promises. Amazing' Chris Evans 'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington.…

Hardcover. Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verformung / umgeknickte Seiten. This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.…

Hardcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors. …

Hardcover. Zustand: Fine. Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveranderung. Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: * Practical insights to create user habits that stick. * Actionable steps for building products people love. * Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.…

Softcover. Zustand: Fine. Leichte Gebrauchsspuren. Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere vollig floppen? Und wie ist es moglich, dass manche Apps, Onlineshops oder ahnliche Internetprodukte innerhalb kurzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Fur jeden, der ein Produkt auf den Markt bringen mochte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zahneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklart er, worauf es bei der Produktentwicklung ankommt, erganzt durch erlauternde Praxisbeispiele. Dieses Buch ist die perfekte Lekture fur Produktmanager, Designer und Unternehmer, aber auch fur alle, die dem modernen Phanomen, dass Kunden zu abhangigen Usern und Fans mutieren, auf die Spur kommen wollen.…

Softcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. We checken onze smartphone gemiddeld 34 keer per dag. Als we ons een momentje vervelen, kijken we op Twitter of Facebook. En kunnen we ergens niet op komen? Dan googelen we het gewoon. Het zijn relatief nieuwe technologieën, maar ze zijn nu al niet meer uit ons leven weg te denken. We zijn er in korte tijd aan verslingerd geraakt! Wil je dat jouw product ook zo succesvol wordt? Zorg er dan voor dat het een vast onderdeel wordt van het dagelijks leven van de gebruikers. Hooked legt de vier stappen bloot waarmee je klanten verslingerd maakt aan wat jij te bieden hebt. Of het nu om een website, app, game, evenement of iets heel anders gaat, je kunt dit principe steeds weer toepassen. Het resultaat: een product dat niemand meer wil missen. Inclusief een stappenplan om producten te ontwikkelen. Met voorbeelden van onder andere Twitter, Instagram en Pinterest: bedrijven die hun klanten steeds weer naar hen terug weten te laten keren. …