N h mullick (8 Ergebnisse)

Contents Preface 1 Introduction 2 The secret of service marketing 3 Service marketing and secondary co-operatives 4 Services marketing mix in library and information centres 5 Tourism marketing a service marketing perspective 6 Trends in service marketing research 7 Service marketing in  banking sector 8 Services marketing in As…

Contents Preface 1 Marketing communication an introduction 2 Public relations an introduction 3 The role of communication in management 4 Strategic communications 5 Post integrated marketing communications creativity consistency and effective resource allocation 6 Interactive marketing communications 7 Excellence in public relat…

Contents Preface 1 An introduction to supply chain management 2 Data quality and integrity in the data supply chain solutions 3 Virtual supply chain management a re-engineering approach 4 Integrated supply chain management in the government environment 5 Real-time logistic recovery under schedule disruptions 6 Supply chain manag…

Contents Preface 1 Introduction 2 Competitive advantage through sales and distribution strategy 3 Cost and value in sales and distribution channels 4 VOFM routines in sales and distribution 5 Customer loyalty management for occasional riders 6 Modern distribution management system in the competitive energy market environment 7 B…

Contents Preface 1 Introduction 2 National disaster management policy 3 Ecowas disaster reduction policy and mechanism 4 Information resources and system for  disaster management 5 Participatory planning and management for flood mitigation and preparedness 6 The impact of climate change on people with disabilities 7 Disaster man…

Contents Preface 1 Introduction 2 The strategic management of communications  3 The problem of creating and capturing value 4 The UK need for strategic multi agency emergency management training 5 Management tools for creating Government responsiveness 6 The strategic management process in e-business 7 Strategic management and b…

Contents Preface 1 Introduction 2 Crisis management in schools evidence based prevention 3 Crisis management a humanitarian perspective 4 Services managers awareness of crisis management 5 Crisis management telecommunication network concept solutions and services 6 Business crisis and continuity management 7 Practical informatio…