Murphy john m ed (4 Ergebnisse)

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Gut. XII, 192 S. Umschlag leicht berieben, sonst gutes Exemplar. - What is Branding? John M. Murphy -- History of Branding. Adrian Room -- The Psychology of Names. Leslie Collins -- The Legal Side of Branding. Clarke Graham, Mark Peroff -- Making Your Brands Work Harder. Laurence Hefter -- Commercial Counterfeiting. Vincent Carratu -- Developing New Brands. Tom Blackett, Graham Denton -- Developing New Brand Names. John M. Murphy -- Creative Execution. Mervyn Kurlansky -- The Opportunity for World Brands. Steve Winram -- Branding - the Retailer's Viewpoint. Terry Leahy -- The Branding of Services. Russell Taylor -- Branding in the Pharmaceutical Industry. Barbara Sudovar -- Branding at Austin Rover. Terry Nolan -- The Wide World of Branding.Terry Oliver -- The Corporate Identity as the Brand. John Diefenbach -- Organising for New Product Development. Robert Grayson -- The Future of Branding. Klaus Morwind. ISBN 9780333399118 Sprache: Englisch Gewicht in Gramm: 550 Originalhardcover mit Schutzumschlag. …

Zustand: New. 2005. hardcover. Traced through a wide-ranging series of texts, and through a tapestry of images, this book includes photographs, archival material, satellite images and artworks. Num Pages: 464 pages, col. Illustrations, col. maps, ports. (some col.). BIC Classification: 1DBR; WTRS. Category: (G) General (US: Trade). Dimension: 299 x 237 x 39. Weight in Grams: 2572. . . . . . Books ship from the US and Ireland. Murphy, Michael (illustrator). …

Zustand: New. The objective of this book is to bring branding into perspective in terms of its value, importance and its role in marketing. It also covers in some detail areas such as licensing, counterfeiting, line extension, the protection and care of brand names and the creation of new brand-names. Editor(s): Murphy, John M. Num Pages: 232 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 155 x 19. Weight in Grams: 505. . 1991. 2 Rev ed. Hardback. . . . . Books ship from the US and Ireland.…