Murphy john m ed (4 Ergebnisse)
- Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
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EUR 20,81
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: Borkert, Schwarz und Zerfaß GbR, Berlin, DeutschlandBorkert, Schwarz und Zerfaß GbR
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EUR 19,00
EUR 40,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Zustand: Gut. XII, 192 S. Umschlag leicht berieben, sonst gutes Exemplar. - What is Branding? John M. Murphy -- History of Branding. Adrian Room -- The Psychology of Names. Leslie Collins -- The Legal Side of Branding. Clarke Graham, Mark Peroff -- Making Your Brands Work Harder. Laurence Hefter -- Commercial Counterfeiting. Vin…cent Carratu -- Developing New Brands. Tom Blackett, Graham Denton -- Developing New Brand Names. John M. Murphy -- Creative Execution. Mervyn Kurlansky -- The Opportunity for World Brands. Steve Winram -- Branding - the Retailer's Viewpoint. Terry Leahy -- The Branding of Services. Russell Taylor -- Branding in the Pharmaceutical Industry. Barbara Sudovar -- Branding at Austin Rover. Terry Nolan -- The Wide World of Branding.Terry Oliver -- The Corporate Identity as the Brand. John Diefenbach -- Organising for New Product Development. Robert Grayson -- The Future of Branding. Klaus Morwind. ISBN 9780333399118 Sprache: Englisch Gewicht in Gramm: 550 Originalhardcover mit Schutzumschlag.
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 72,06
EUR 9,08 VersandVersand innerhalb von USAAnzahl: 1 verfügbar
Zustand: New. 2005. hardcover. Traced through a wide-ranging series of texts, and through a tapestry of images, this book includes photographs, archival material, satellite images and artworks. Num Pages: 464 pages, col. Illustrations, col. maps, ports. (some col.). BIC Classification: 1DBR; WTRS. Category: (G) General (US: Trad…e). Dimension: 299 x 237 x 39. Weight in Grams: 2572. . . . . . Books ship from the US and Ireland. Murphy, Michael (illustrator).
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 247,38
EUR 9,08 VersandVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: New. The objective of this book is to bring branding into perspective in terms of its value, importance and its role in marketing. It also covers in some detail areas such as licensing, counterfeiting, line extension, the protection and care of brand names and the creation of new brand-names. Editor(s): Murphy, John M.…Num Pages: 232 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 155 x 19. Weight in Grams: 505. . 1991. 2 Rev ed. Hardback. . . . . Books ship from the US and Ireland.
