Murali guruswamy (3 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Merti, University of Lincoln (Graduate School), course: Master's in Business Administration, language: English, abstract: The study is based on analyzing young Indian's perceptions on foreign branded apparels and analysis of Indian youth customer's behavior. The investigation primarily aimed at analyzing young Indian customer's behavior and exploring the relation between them with foreign branded apparels. It also included the theoretical study of Brands & Brand Management and the key drivers that has a likely impact on customer's behaviors, which used Indian young customers as target participants for the study. The study finalizes that fact that brands have significant impact of customer's behavior by outlining the key drivers that would enable gradual sales for organizations, by presenting various theories, models, and methodologies to arrive at a conclusion.In the theoretical part of the study, the researches makes a prompt attempt to explore the relationship between consumer behaviors and brands considering the influential factors acting upon the mindsets of the customer's. The consumer's decision-making abilities and process are subjected with brands elements and factors that would build effective global brands to fulfill the objectives of the study and arrive at conclusion.Findings from theoretical and practical analysis determines that the global brands managers should realize that building brands on target customer bases and their perceptions would contribute to the growth of their businesses. The study also outlines that fact that, young generations are more attracted towards the brands rather than the products they purchase.The study also confirms that, consumer behaviors are subjected to brand perceptions and among the targeted Indian young Indian customers; brands play a significant role in facilitating the purchase decision. These facts are the empirical evidences provided by 102 participants of the survey and 38 industry and retail experts who took place in interviews conducted by the researcher.Finally, the study outlines recommendations for the readers and brand marketers stating; brands are the intangible building tools of organization and global firms operating in India should consider the young generations as their major source of customer bases and design their strategies that would cater all the young customers irrespective of locations in India.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Merit, University of Lincoln (PG Business School), course: Master's in Business Administration, language: English, abstract: The research report is based on studying foreign direct investments and global FDI flows. The primary part of the study focuses on understanding Foreign Direct Investment and its global flows using reports and handouts issued by economic organizations and departments. The secondary part of the research focuses on studying FDI flows between developed and developing economies. The study attempts to determine the key drivers for the FDI and determinants of FDI, using traditional FDI models and frameworks presented by research scholars and authors. Laterally, the research focuses on exploring the relationship between the determinants of FDI and advantages offered by host developing economies. The final part of the study focuses on analyzing the FDI trends in India and its likely impact on the retail trade and country's economy. The primary objectives of the study was to study the historical and present trends in FDI flows in India and contrast the outcomes with China and United Kingdome using Dunning's OLI paradigm and Differential rates of return. Finally, the study concludes of analyzing the outputs gathered through primary data collection methods, surveys, interviews and historical analysis, presenting the readers about the FDI flows between developed and developing economies.In the theoretical part of the research, the study attempts to explore the relationship between foreign direct investments and the motives for the firm's to indulge in foreign direct investments. The literature part also focused defining recent trends in FDI inflows in India and its likely impact on the retail market. Different theories and models were contrasted to gain conceptual knowledge about the area of interest of the study.In the analysis and findings part, the findings that were obtained using primary and secondary data were presented with the brief interpretation in a graphical format to communicate message in a quantifiable manner.In addition, when findings of the study are related with literature review. The study emphasizes on the fact that foreign direct investment is an important source of capital for development of nation's economy. In addition, there is an increased flow of FDI towards developing countries rather than developed countries, because the advantageous factors offered by the developing nations.[.].…