Mukesh bhatia (22 Ergebnisse)
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Sprache: Englisch
Verlag: Jaypee Brothers Medical Publishers (P) Ltd., 2018
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Zustand: New. pp. xix + 268.
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Zustand: New. pp. viii + 324 Illus.
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Zustand: New. pp. xvi + 310.
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Zustand: New. pp. 316.
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Zustand: New. pp. xii + 267 Illus.
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Zustand: New. pp. xiii + 347.
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- Softcover
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Sprache: Englisch
Verlag: Wolters Kluwer, 2019
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Zustand: New. pp. xii + 444.
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Zustand: New. pp. 328.
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- Hardcover
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Zustand: New. pp. 498.
- Hardcover
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Contents Preface 1 An introduction to supply chain management 2 Essentials of the supply chains and models 3 Design for supply chain 4 Role of purchasing in supply chain 5 Purchasing process in supply chains 6 Types of supply chains 7 Advanced planning 8 Enterprise applications a conceptual look at ERP CRM and SCM 9 Supply chain… integration 10 The role of supply chain management in e-commerce 11 E-business and supply chain management 12 Green supply chain management and its opportunities 13 SCM technology globalization and policy 14 Supply chain performance evaluation trends and challenges 15 Supply chain management in emerging markets 16 Flexibility in supply chains 17 Supply chain cost reduction in India 18 Lean supply chain management 19 Reverse logistics in supply chain Appendix Case studies Glossary IndexIn the fiercely competitive global business environment and increasing customer demands firms necessarily have to reconfigure their supply chains in order to reduce costs improve quality; provide more customized product and service offerings and faster response to customer needs Supply Chain Management SCM is all about improving competitiveness SCM can create competitive advantage on cost quality delivery design product development time to market customization customer proximity and supply securityThis book presents an approach suitable for Indian conditions to resolve issues in customer service demand flow distribution and supply 324 pp.
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Contents Preface 1 Introduction 2 Risk management 3 Emergency management 4 Crisis management Indian prospective 5 Types of crisis 6 Crisis leadership 7 Crisis management planning and action 8 Business planning during crisis 9 Business continuity planning 10 Business crisis management 11 Decision making in the time of crisis druc…ker theory 12 Crisis management team 13 Crisis management and communication 14 Corporate crisis management 15 Management of a major corporate crisis 16 Six stages of crisis management Bibliography Index The world is full of uncertainty and highly unpredictable Crises strike human beings in the form of floods earthquakes famines cyclones etc Many a times in the past and threatened their very existence As individuals are faced with unpredictable eventualities like death fatal disabilities significant destruction of property through floods fire etc Corporates are also confronted and affected with such unexpected events They threaten the very existence and reputation of the company and thereby their competitive advantage and reputation Such unexpected incidents can be referred as corporate crises In the context of an enterprise any event that threatens the existence sustainability and its reputation is termed as crises Crisis situations arise due to many reasons Some of them could be due to internal reasons are defective products financial mismanagement in effective leadership and leadership misbehavior human resources crisis natural calamities etc Though it is difficult to predict when a crisis situation occurs prudent and alert management can anticipate things that are going to happen and prepare for them in advance Thus crisis preparedness occupies a very important position in the act of crisis management Crisis planning and crisis communication are two important steps in the crisis management The credibility and reputation of organizations is heavily influenced by the perception of their responses during crisis situation The organization and communication involved in responding to a crisis in a timely fashion makes for a challenge in businesses There must be open and consistent communication throughout the hierarchy to contribute to a successful crisis communication process jacket 310 pp.
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Contents Preface I Internet 1 Introduction to internet 2 Server 3 World wide web 4 E-mail II Internet marketing 5 Introduction to internet marketing 6 E-commerce 7 Digital marketing 8 Sales lead 9 Online marketing 10 Affiliate marketing 11 Search engine marketing 12 Social media marketing 13 Internet marketing strategy III Retai…l and industrial 14 The internet retail 15 Internet marketing for industrial sector IV Case studies Bibliography Index The Internet is a global system of interconnected computer networks that use the standard Internet protocol Suite to serve billions of users worldwide It is a network of networks that consists of millions of private public academic business and government networks of local to global scope that are linked by a broad array of electronic wireless and optical networking technologies In this book we have tried to discuss Internet Marketing also known as digital marketing web marketing online marketing search marketing or e-marketing is the marketing generally promotion of products or services over the Internet Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and wireless media Digital customer data and electronic customer relationship management ECRM systems are also often grouped together under internet marketing Internet marketing ties together the creative and technical aspects of the Internet including design development advertising and sales Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing SEM Also Electronic Commerce commonly known as e-commerce e-Commerce or e-comm consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks It is more than just buying and selling products online A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website but most electronic commerce involves the transportation of physical items in some way Online retailers are sometimes known as e-tailers and online retails is sometimes known as e-tail Almost all big retailers have electronic commerce presence on the world wide webInternet marketing assists all marketers in understanding the internet and its social media for improving brand images sales and profitability Coverage of current topics ie blogs social networking online branding and search marketing are also discussed in detail jacket 347 pp.
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- Erstausgabe
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Hardcover. Zustand: As New. 1st Edition. A brand is the identity of a specific product service or business. A brand can take many forms including a name sign, symbol, colour combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The brand name is quit…e often used interchangeably with brand although it is more correctly used to specifically denote written or spoken linguistic elements of any product. Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a brand or a brand name. Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly, how can you get it, and most importantly how will it benefit your business. There are many different definitions of a brand the most effective description however is that a brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. (jacket).
Verlag: Regal, 2011
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In den WarenkorbContents Preface 1 Principles of management 2 Introduction to retail management 3 Retail market strategy 4 Retail communication mix 5 Relationship marketing--retailing 6 Information system and supply chain management in retail 7 Retail store operations 8 Mall management and housekeeping 9 Consumer behavior in retailing 10 Sellin…g skills--retailing 11 Retail communication skills Case studies Bibliography IndexRetailing affects every facet of life Just think of how many contacts you have with retailers when you eat meals have your car fixed furnish your apartment and buy clothing for a party or job interviewRetailing also is one of the nations largest industries in terms of employment To cope with a highly competitive and challenging environment retailers are hiring and promoting people with a wide range of skills and interests Thus the retailers employ people with expertise and interest in finance accounting human resource management logistics and computer systems apart from marketingRetail management is also financially rewarded After completing a management programme in retailing trainees can double their starting salary as retail industry is performance focused jacket 268 pp.
- Softcover
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
