Moritz merkle (4 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.…

Paperback. Zustand: Brand New. 254 pages. 8.26x5.82x0.54 inches. In Stock.

Taschenbuch. Zustand: Neu. Humanoid Service Robots | Customer Expectations and Customer Responses | Moritz Merkle | Taschenbuch | Neue Perspektiven der marktorientierten Unternehmensführung | xxii | Englisch | 2021 | Springer Gabler | EAN 9783658344399 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New.