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  • Sprache: Englisch

    Verlag: Shipra Publications, 2015

    8175418230 / 9788175418233

    • Hardcover
    • Erstausgabe

    Anbieter: Vedams eBooks (P) Ltd, New Delhi, IndienVedams eBooks (P) Ltd

    Verkäufer/-in mit 4 Sternen
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    Zustand: Neu

    EUR 38,00

    EUR 17,50 Versand 
    Versand von Indien nach USA

    Anzahl: 1 verfügbar

    Hardcover. Zustand: New. 1st Edition. Contents: Preface. 1. Introduction. 2. Literature review. 3. Conceptual framework. 4. Research methodology. 5. Analysis and presentation of findings. 6. Research summary and discussion. References. Index. This book is designed to fill the gap in the existing body of knowledge regarding attitudes and differences in electronic service quality perception between two different geographical and cultural countriesMalaysia and Saudi Arabia, regarding online shopping. Specifically, it extends previous effort done in an online shopping context by providing evidence that high service quality increases consumers' trust perception, which in turn results in favorable attitude toward online shopping, with risk perception moderating the impact on consumer's trust. The book indicates differences between Saudis and Malaysians in e-service quality perception. Also attitude toward online shopping is affected by e-service quality perception, but it had mediated effects through trust. However perceived risk moderates the relationship between e-service quality and trust. The book provides practical suggestions for managers on how to develop consumer trust online and enhance purchase attitude even when customers have high risk perception. The book may be useful for e-commerce players, managers and researchers having interest in the subject.…

  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing, 2013

    3659478245 / 9783659478246

    • Softcover

    Anbieter: preigu, Osnabrück, Deutschlandpreigu

    Verkäufer/-in mit 5 Sternen
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    Zustand: Neu

    EUR 47,95

    EUR 70,00 Versand 
    Versand von Deutschland nach USA

    Anzahl: 5 verfügbar

    Taschenbuch. Zustand: Neu. Collaboration between Government and Civil Society in Bangladesh | Mohammad Rabiul Islam | Taschenbuch | 96 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659478246 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…