Verlag: McCready Publishing Co., New York, 1957
Magazin / Zeitschrift Erstausgabe
Single Issue Magazine. Zustand: Good. First Edition. Features: Toy and Game Market Data for the U.S.; Stuffed Toy Sales are Climbing; How Children's Books Are Bought And Sold; Trends in Trains - Special Report; Suggested Christmas Ad Layouts; Retailers Cooperate to Boom Christmas Trade; Toy Retailer News; Playthings Visits Phoenix; West Coast Toy Men And Toys; Shopping Chicago; New York Toy Market; Products And People In The News; and more. 184 pages stuffed with glorious ads in color and black and white for popular toys of the day. Index of advertisers. "Playthings was an American trade magazine focusing on the toy and game industry. Founded in 1902, it was published in physical form until Fall 2010 and was generally regarded as the premier trade publication of the American toy industry. During the 1950s it began the promotion of toy purchasing as a year-round practice rather than primarily a Christmas-related phenomenon." - Wikipedia. Clean, tight and unmarked with moderate wear. A rare and wonderful snapshot of the 1950s toy trade.; 4to.
Verlag: McCready Publishing Co., New York, 1957
Magazin / Zeitschrift Erstausgabe
Single Issue Magazine. Zustand: Good. First Edition. This issue is highlighted by twenty pages of content celebrating the 50th anniversary of Sayco Dolls featuring archival company and staff photos, a history of the company by Founder I. Schoen, and numerous tributes by other industry players. Additional features include: "Big Top" Theme Sparks Bry's Christmas Toy Dep't; Doll Repairs - A Profitable Sideline; News From Past Decades; Greer's Assistant Manager's Home-Made Christmas Displays; How Muirhead's of Dearborn, Michigan Organizes a Christmas Parade; Joske's Boasts World's Largest Santa; Retailer News; Off-Season Doll Sales Up 48% at Sibley, Lindsay & Curr; St. Nick's Year-Round California Home; Meet Marty Greisiger - well-known buyer turned salesman; Switch to Self-Service Increases Golden Rule's Sales 10-15%; Quality article by William Hartman, maker of doll carriages; Playthings Visits Gary, Indiana; West Coast Toy Men And Toys; The New York Toy Market; Shopping Chicago; Products And People In The News; and more. 242 pages with over 100 pages of glorious ads in color and black and white. Index of advertisers. "Playthings was an American trade magazine focusing on the toy and game industry. Founded in 1902, it was published in physical form until Fall 2010 and was generally regarded as the premier trade publication of the American toy industry. During the 1950s it began the promotion of toy purchasing as a year-round practice rather than primarily a Christmas-related phenomenon." - Wikipedia. Faint date stamp atop front cover otherwise clean, tight and unmarked with moderate wear. A rare and wonderful snapshot of the 1950s toy trade.; 4to.