Mathur prakash (24 Ergebnisse)

Zustand: New. pp. viii + 263 Figures.

Zustand: New. pp. viii + vi + 391.

Hardbound. Zustand: As New. New. The present publication is an up to date authentic and comprehensive dictionary of marketing which recognises that marketing is a field in its own right with its own language and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear concise and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common specialised and latest terms in marketing and allied fields. 351 pp.…

paperback. Zustand: Good. Paperback. A few minor marks on covers. Leading corners, edges and spine ends are slightly worn. Several small marks on page block. Final page is slightly creased. Binding is tight, contents are clean and clear throughout. AM. Used.

Zustand: New. pp. 628.

Zustand: New.

Hardcover. Zustand: New. Language: English. In hospitality sector, marketing refers to the process of how a restaurant, hotel , travel business, or resort can sell itself in a competitive marketplace. Hospitality sales involves most or many of the following activities, including cultivating prospective buyers in a market segment; conveying the features , advantages and benefits of the products or service to the lead and so on. Effective management of sales and marketing are key to the success of the today's hospitality business. This book provides future hospitality professionals with an important careerbuilding resource for the virtually every area of the field. It covers the major principles of marketing with a practice al, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it's implications in the hospitality industry. It is hoped that this book will be an appropriate reference tool for introductory hospitality marketing courses that provide the basic foundation of marketing theory and applications. About The Author: Prakash Mathur, a senior management consultant and a renowned teacher, did his MBA degree in London. He has been teaching management at the postgraduate level for the last two decades. His fields of specialization are personnel and production management, and marketing and business administration. He has participated in many national as well as international conferences on management and business administration. He is the author of many outstanding books and has published more than fiftyfive research papers in professional journals of repute. Contents: Contents: Preface : Hospitality Marketing : Modern Marketing strategies : Sales Management : Marketing and Brand Management : Internal Marketing : Telemarketing : Webbased Marketing : ECommerce and Hospitality Network : Advertising and promotion : Growth in Hospitality Services : Bibliography : Index The Title 'Sales and Marketing Management written/authored/edited by Prakash Mathur', published in the year 2006. The ISBN 9788182053403 is assigned to the Hardcover version of this title. This book has total of pp. 264 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Management. Size of the book is 14.34 x 22.59 cms Vol: 264.…

Hardcover. Zustand: New. Between 2022 and 2047, India will transit from a lower-middle to an upper-middle urban economy. What strategic policy shifts will be necessary to ensure that this transition plays out productively is a major question that the author addresses in the opening paper. This book a collection of 20 papers authored by Om Prakash Mathur, a leading urban scholar, serves as a repository of insights into global and Indian urbanisation. It explores how it unfolds and establishes linkages with macroeconomic parameters. Supported by rigorous research and analytical frameworks, the book is an indispensable resource for academics, policy-makers and researchers. Excerpt from the Foreword This volume featuring Om Mathur s urban research journey of more than 40 years is an invaluable resource for everyone interested in Indian urban development. I am sure that it will feature in all reading lists in courses dealing with urban development in India and abroad. Rakesh Mohan President Emeritus, Centre for Social and Economic Progress; Member, Economic Advisory Council to Prime Minister; Former Secretary, Ministry of Finance Om Prakash Mathur is Visiting Senior Fellow at the CSEP Research Foundation and Non-resident Senior Fellow at the Global Cities Institute, University of Toronto, Toronto. He has served as Director (1984-1992) and Distinguished Professor (2011-14) at the National Institute of Urban Affairs; IDFC Chair Professor, National Institute of Public Finance and Policy (1992-2011); and Chair, Urban Studies, Institute of Social Sciences (2014-2020). Mr Mathur has worked with the United Nations Development Programme (UNDP) for about a decade. Om Prakash Mathur has a Master s in Economics from the Delhi School of Economics and has attended graduate courses at the Massachusetts Institute of Technology and Harvard University, Cambridge.…

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Paperback. Zustand: Brand New. 220 pages. 9.00x6.00x0.47 inches. In Stock.

Zustand: New. 2024. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. Om Prakash Mathur is director of the National Institute of Urban Affairs, New Delhi, and a former staff member of the United Nations Centre for Regional Development.The increasing importance of local-level planning in developing countries and .

Taschenbuch. Zustand: Neu. Neuware - The increasing importance of local-level planning in developing countries and disillusionment with highly theoretical, sophisticated methodologies have prompted the creation of this simple-to-use manual for planners and administrators seeking to identify, evaluate, and select local-level development projects. This book outlines information required for thorough project evaluation, sources of that information (including alternative approaches to data collection), methods of analysis (with detailed explanations of their strengths and weaknesses), and techniques for organizing the results for purposes of decision making. Unlike many abstract procedural guides for development that require substantial data and technical manpower --two resources usually unavailable at local levels EUR'this book is meant for planners and administrators who have had little or no formal training in project analysis and planning. Mr. Mathur supplements his step-by-step methodology with explanations of how and when to make appropriate and effective use of the techniques. …

Taschenbuch. Zustand: Neu. A to Z Geology of India (Stratigraphy And Fossils) | Om Prakash Mathur | Taschenbuch | 188 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330057937 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Paperback. Zustand: Brand New. 188 pages. 8.66x5.91x0.43 inches. In Stock.

Zustand: New.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Gebunden. Zustand: New. Om Prakash Mathur is director of the National Institute of Urban Affairs, New Delhi, and a former staff member of the United Nations Centre for Regional Development. The increasing importance of local-level planning in developing countries.

Buch. Zustand: Neu. Neuware.

Zustand: Good. Good condition. Paperback edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

orig.boards. Zustand: Minor rubbing. VG. 22x14cm, Series: Readings in Indian Government and Politics, 2. Contains 14 papers. Includes: Decentralization in Developing Countries; Refroms in Panchayati Rai : A Comparative Analysis of Andhra Pradesh, Karnataka and West Bengal; Municipal Decentralization and Governance: Autonomy, Accountability and Particpation; Zilla Parishad Presidents in Karnataka: Their Social Backround & Implications for Development; etc.…