Marta massi (46 Ergebnisse)

paperback. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New.

Zustand: new.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 160 pages. 8.27x5.83x0.44 inches. In Stock.

Zustand: New.

Zustand: New.

Paperback. Zustand: Brand New. 183 pages. 8.27x5.83x0.44 inches. In Stock.

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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.…

Hardcover. Zustand: Brand New. 166 pages. 8.50x6.00x0.50 inches. In Stock.

Zustand: New.

Zustand: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 276 pages. 9.18x6.12x0.79 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Despite being vastly different bothsocially and economically,art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. Itprovides a categorization of the strategies that fashion firms employ when they join the art world and illustrateshow art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding ofthe potential of artification for managing brands and products.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Despite being vastly different bothsocially and economically,art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. Itprovides a categorization of the strategies that fashion firms employ when they join the art world and illustrateshow art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding ofthe potential of artification for managing brands and products.…

Taschenbuch. Zustand: Neu. The Artification of Luxury Fashion Brands | Synergies, Contaminations, and Hybridizations | Marta Massi (u. a.) | Taschenbuch | Palgrave Studies in Practice: Global Fashion Brand Management | xvii | Englisch | 2021 | Springer | EAN 9783030261238 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. In English.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 272 pages. 9.25x6.12x0.83 inches. In Stock.

Zustand: New. In English.

Zustand: New. 2022. Hardback. . . . . . Books ship from the US and Ireland.

Zustand: New. In English.

Gebunden. Zustand: New.