Sprache: Englisch
Verlag: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836411423 ISBN 13: 9783836411424
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 57,96
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 65,72
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: VDM Verlag Dr. Müller Jun 2007, 2007
ISBN 10: 3836411423 ISBN 13: 9783836411424
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Typologie von Internet-Nutzern auf Basis psychologischer Determinanten des Online-Konsums | Thomas Marchlewski | Taschenbuch | 220 S. | Deutsch | 2003 | [.] | EAN 9783838664224 | Verantwortliche Person für die EU: Dryas Verlag, ein Imprint der Bedey und Thoms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]dryas[dot]de | Anbieter: preigu.
Sprache: Deutsch
Verlag: Diplomarbeiten Agentur diplom.de, 2002
ISBN 10: 3838664221 ISBN 13: 9783838664224
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 130,09
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.