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Hardback. Zustand: New. 2018 ed. This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. …

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Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: New. In English.

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Hardcover. Zustand: Brand New. 324 pages. 9.50x6.25x1.00 inches. In Stock.

Zustand: New. pp. 448.

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Zustand: New. pp. 448.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Gebunden. Zustand: New. Incorporates both methodological/technical issues and organisational/user/managerial aspects of market segmentation Provides R code that allows the reader to replicate all the calculations discussed Offers checklists that guide readers thro.

Kartoniert / Broschiert. Zustand: New. KlappentextrnrnBusiness Management science Market research StatisticsThis work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work s license a.

Zustand: New.

Gebunden. Zustand: New. KlappentextrnrnBusiness Management science Market research StatisticsThis work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work s license a.

Paperback. Zustand: Brand New. 448 pages. 9.21x6.14x1.14 inches. In Stock.

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Hardcover. Zustand: Brand New. 428 pages. 9.50x6.50x1.00 inches. In Stock.

Hardback. Zustand: New. 2018 ed. This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. …

Paperback. Zustand: New.

Zustand: New. pp. 448.

Zustand: New. Victoria StoddenIn computational science, reproducibility requires that researchers make code and data available to others so that the data can be analyzed in a similar manner as in the original publication. Code must be available to be di.