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larry light (22 Ergebnisse)
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Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Sprache: Englisch
Verlag: Pearson Education, Limited, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Sprache: Englisch
Verlag: Pearson Education, Limited, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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101 Reasons Why We're Doomed
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Six Rules Of Brand Revitalization, 2Nd Edition
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Paradox Planet: Creating Brand Experiences for The Age of I
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Meta-Analysis for Explanation: A Casebook
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. Former library book; Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Meta-Analysis for Explanation: A Casebook
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Taming the Beast: Wall Street's Imperfect Answers to Making Money
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Paradox Planet: Creating Brand Experiences for The Age of I
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Sprache: Englisch
Verlag: Pearson Education (US), United States, Upper Saddle River, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 7,67
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 5 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonalds. Larry Light, the Global Chief Marketing Officer who spearheaded McDonalds breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonalds experience, offering detailed dos and donts for everything from market segmentation to R&D to executive leadership. Youll discover how to refocus your entire organization around common goals and a common brand promise.restore brand relevance based on a profound knowledge of your customers.and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a plan to win, and execute on it! Revitalize your brand, in six steps! Learn how to. Refocus Your Entire Organization Restore Your Brands Relevance Reinvent Your Brand Experience Reinforce an End-to-End Results Culture Rebuild Brand Trust Realize Global Alignment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Meta-Analysis for Explanation: A Casebook
Anbieter: G. & J. CHESTERS, TAMWORTH, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 13,28
EUR 8,10 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Very Good. Dust Jacket Included. pp.xiv, 378 pages, a very good hardback in a very good dust-jacket [087154220X]. *Harris Cooper, David S.Cordray, Heidi Hartmann, Larry V.Hedges, Richard J.Light, Thomas A.Louis, and Frederick Mosteller.
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hardcover. Zustand: New. In shrink wrap.
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Meta-Analysis for Explanation: A Casebook
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 16,44
EUR 12,31 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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The Paradox Planet: Creating Brand Experiences for The Age of I
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 17,78
EUR 13,86 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Paradox Planet: Creating Brand Experiences for The Age of I
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 32,42
EUR 13,86 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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Meta-Analysis for Explanation: A Casebook
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 64,64
EUR 14,46 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 392 pages. 9.00x6.25x1.00 inches. In Stock.
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EUR 38,31
EUR 48,99 Versand
Versand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. KlappentextrnrnBeginning with the Age of We in the 1950s and moving to the Age of Me to today-the Age of I-this book examines how polarization and anger has changed how companies must manage their brands.nLarry Light and Joan Kiddon, the leaders.
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The Paradox Planet : Creating Brand Experiences for The Age of I
Sprache: Englisch
Verlag: Author Solutions Inc Jul 2017, 2017
ISBN 10: 148084683X ISBN 13: 9781480846838
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - Beginning with the Age of We in the 1950s and moving to the Age of Me to today-the Age of I-this book examines how polarization and anger has changed how companies must manage their brands.Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:leverage 'paradox promises' into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.In today's world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
