kleinaltenkamp michael wulff plinke ingmar (36 Ergebnisse)

gebundene Ausgabe. Zustand: Gut. 2., überarb. und erw. Auflage;. 367 S. : graph. Darst. ; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Einige Anstreichungen im Text; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Sprache: Deutsch Gewicht in Gramm: 785.

VII, 399 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Springer texts in business and economics. Sprache: Englisch.

Zustand: New. pp. 330.

Paperback. Zustand: Brand New. reprint edition. 348 pages. 9.25x6.10x0.72 inches. In Stock.

Hardcover. Zustand: Brand New. 9.25x6.25x1.00 inches. In Stock.

Zustand: New.

Gebunden. Zustand: New.

Taschenbuch. Zustand: Neu. Neuware -¿This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 340 pp. Englisch.

Buch. Zustand: Neu. Neuware -Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their correspondingmethods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art researchresults that are conveyed in a comprehensible fashionto beappliedin both executive education as well as in practice.¿Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.

Buch. Zustand: Neu. Neuware -¿This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 340 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their correspondingmethods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art researchresults that are conveyed in a comprehensible fashionto beappliedin both executive education as well as in practice.¿Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

Paperback. Zustand: Brand New. reprint edition. 340 pages. 9.25x6.10x0.77 inches. In Stock.

Taschenbuch. Zustand: Neu. Fundamentals of Business-to-Business Marketing | Mastering Business Markets | Michael Kleinaltenkamp (u. a.) | Taschenbuch | vii | Englisch | 2016 | Springer International Publishing | EAN 9783319385211 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Business Relationship Management and Marketing | Mastering Business Markets | Michael Kleinaltenkamp (u. a.) | Taschenbuch | viii | Englisch | 2016 | Springer-Verlag GmbH | EAN 9783662513798 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

438 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9783658013516 Sprache: Deutsch Gewicht in Gramm: 900.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 348 | Sprache: Englisch | Produktart: Bücher | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.¿.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Hardcover. Zustand: Brand New. 9.25x6.25x1.25 inches. In Stock.

Taschenbuch. Zustand: Neu. Business Project Management and Marketing | Mastering Business Markets | Michael Kleinaltenkamp (u. a.) | Taschenbuch | vii | Englisch | 2018 | Springer Berlin | EAN 9783662569306 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Neuware -Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 408 pp. Englisch.

Buch. Zustand: Neu. Neuware -Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 408 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 408 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 408 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Hardcover. Zustand: Gut. 2., vollst. überarb. Aufl. 2013. 438 S. Gutes Exemplar, geringe Gebrauchsspuren, Cover berieben/bestoßen, innen alles in Ordnung; Good copy, light signs of previous use, cover shows some rubbing/wear, interior in good condition B230428amb03 ISBN: 9783658013516 Sprache: Deutsch Gewicht in Gramm: 909.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 460 | Sprache: Deutsch | Produktart: Bücher | Unternehmen des Anlagen- und Projektgeschäfts bilden das Rückgrat der deutschen Industrie, da sie die typischen Investitionsgüter wie Verkehrsinfrastruktur, Produktionsanlagen und Maschinen erstellen. Das vorliegende Werk beleuchtet umfassend die unterschiedlichen Konzepte, Methoden und Problembereiche der Erstellung und Vermarktung von solchen Großprojekten, die sich maßgeblich von anderen Bereichen des Business-to-Business-Marketing unterscheiden.  Sie eignen sich für klassische Industriebranchen ebenso wie für den organisationalen Dienstleistungsbereich.Neu in der 2. AuflageAlle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den Forschungsergebnissen der letzten Jahre Rechnung. Ausgetauscht wurden die Kapitel ¿Auftragsfinanzierung und Financial Engineering¿ und ¿Projektmanagement¿, neu hinzugekommen sind die Kapitel ¿Vertragsmanagement¿ und ¿Verhandlungsmanagement¿.