Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) - Hardcover

Buch 47 von 190: Springer Texts in Business and Economics
 
9783662485064: Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)
Hardcover
ISBN 10: 3662485060 ISBN 13: 9783662485064
Verlag: Springer, 2016

Inhaltsangabe

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

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Über die Autorin bzw. den Autor

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.


Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing. 

Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation. 

Von der hinteren Coverseite

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

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Verlag
Springer
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3662485060
ISBN 13 
9783662485064
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
406
Herausgeber
Kleinaltenkamp Michael, Plinke Wulff, Geiger Ingmar
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

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Darmstadt
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Deutschland

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Softcover