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Paperback. Zustand: Very Good. You don't have to be especially creative. And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.…

Paperback. Zustand: Good. You don't have to be especially creative. And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.…

Hardback. Zustand: Good.

Paperback. Zustand: Good. Cruising is one of the fastest growing industries in the world. Attracting over 12 million passengers a year, cruise ship companies are merging to become behemoths. And cruise ships themselves have swollen dramatically in size, now sometimes carrying over 5000 people on board. Not surprisingly, this growth is causing huge problems - problems that the industry would rather not acknowledge, and the potential cruiser would have a hard time discovering. This book reveals the dark under side of this industry. Author Ross Klein first examines the contrast between passenger expectations of luxury and romance fostered by rosy advertising, and the seedier reality of meals, accommodations and facilities on board. He then: explodes the myth of the cruise as an all-inclusive vacation, demonstrating that the industry's expectation is to generate an additional 0+ per day per person; examines cruise ship safety, ringing the alarm about accidents at sea, passenger security (including the incidence of sexual assault), on-board illnesses, and medical services; juxtaposes the industry's environmentally friendly image against its actual behaviour and the difficulties of effective regulation; exposes the workers' experience in these 'sweatshops at sea'; and finally contrasts the industry's consumer-friendly facade with its attitude that 'everything would run smoothly if it were not for the passengers'.…

Hardback. Zustand: Very Good. In this groundbreaking book, co-editors Pedro Noguera and Jean Yonemura Wing, and their collaborators investigated the dynamics of race and achievement at Berkeley High School-a large public high school that the New York Times called the most integrated high school in America. Miriam Klein Stahl (illustrator).…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Miriam Klein Stahl (illustrator).

Paperback. Zustand: Very Good. Second Printing. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Miriam Klein Stahl (illustrator).

Paperback. Zustand: Very Good. Writing in Book. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Acceptable. Item in Acceptable condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. This edition reflects changes to the Model Business Corporation Act governing notice to shareholders. It also reflects the 2020 amendments to the Delaware General Corporation Law regarding holding company mergers, indemnification and exculpation, record dates, and electronic communication.…

Hardback. Zustand: Good. Harry Truman was a pragmatist who saw in the UN a forum for sovereign, independent nations to iron out their differences. But for globalists, the goal has always been a 'true world government.' This thinking now infests the UN from top to bottom.In this disturbing and timely book, Joe Klein exposes the globalist's true agenda - stripping the US of its independence in order to make the world's only superpower, and its citizens, subservient to the desires and whims of dictators, tyrants and nameless bureaucrats. Having failed to win over US public opinion, globalists are trying to rally world opinion against America while encouraging US courts to turn to international law--as opposed to the Constitution and Bill of Rights - for 'guidance' when making judicial decisions, thus imposing globalism on the US by fiat. Simultaneously, they are weaving a tangled web of treaties and trans-national organizations (like the International Criminal Court and the Kyoto Treaty) to gradually ensnare and destroy our nation.They must be stopped. This is the book to do it.…

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Fair. A modern classic about how people really make decisions: drawing on prior experience, using a combination of intuition and analysis.Since its publication twenty years ago, Sources of Power has been enormously influential. The book has sold more than 50,000 copies, has been translated into six languages, has been cited in professional journals that range from Journal of Marketing Research to Journal of Nursing, and is mentioned by Malcolm Gladwell in Blink. Author Gary Klein has collaborated with Nobel laureate Daniel Kahneman and served on a team that redesigned the White House Situation Room to support more effective decision making. The model of decision making Klein proposes in the book has been adopted in fields including law enforcement training and petrochemical plant operation. What is the groundbreaking new way to approach decision making described in this modern classic? We have all seen images of firefighters rescuing people from burning buildings and paramedics treating bombing victims. How do these individuals make the split-second decisions that save lives? Most studies of decision making, based on artificial tasks assigned in laboratory settings, view people as biased and unskilled. Klein proposes a naturalistic approach to decision making, which views people as gaining experience that enables them to use a combination of intuition and analysis to make decisions. To illustrate this approach, Klein tells stories of people--from pilots to chess masters--acting under such real-life constraints as time pressure, high stakes, personal responsibility, and shifting conditions.…

Paperback. Zustand: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Good condition. Volume 2 A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.