Kevin j clancy (74 Ergebnisse)

Hardback. Zustand: Good. More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track.…

Hardback. Zustand: Very Good. More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track. …

Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Signed Copy . Good dust jacket. Signed by author Kevin J. Clancy on the reverse of the front cover. Inscribed by author Kevin J. Clancy on half title page. Bookplate inside.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardback. Zustand: Good.

Zustand: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Hardback. Zustand: Good. Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation.

Hardback. Zustand: Very Good. Most businesses blithely cling to common marketing wisdom - and many pay the price by failing. That's the premise of this book, which offers unconventional solutions and counter-intuitive answers adaptable to almost any business situation.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. New Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: Very Good. : En 'Marketing Revolution: A Radical Manifesto for Dominating the Marketplace', Kevin J. Clancy y Robert S. Shulman, dos figuras destacadas en el ámbito de la investigación y consultoría de marketing, presentan un manifiesto audaz para transformar la forma en que las empresas abordan el mercado. Este libro propone directrices innovadoras que desafían las prácticas convencionales, reemplazando la pseudociencia y la improvisación con estrategias de marketing inteligentes y basadas en datos. Los autores ofrecen una visión clara y concisa sobre cómo tener éxito en el competitivo mundo del marketing, proporcionando una guía esencial para profesionales y empresas que buscan liderar en su sector. EAN: 9780887305726 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Revolution: A Radical Manifesto for Dominating the Marketplace Autor: Kevin J. Clancy| Robert S. Shulman Editorial: Harper Business Idioma: en Páginas: 336 Formato: tapa blanda Año de publicación: 1993.…

Zustand: Good. : Este libro, escrito por Kevin J. Clancy y Robert S. Shulman, explora los conceptos que revolucionaron el marketing en la década de los noventa. Los autores predicen una revolución en el mundo empresarial y una sobredosis de marketing si se ubica en el centro de toda estrategia corporativa. Argumentan que las empresas se volverán más productivas al agregar valor en lugar de solo reducir costos, lo que a su vez aumentará la rentabilidad. El libro destaca la importancia de la inteligencia de marketing, impulsada por la acumulación de datos y técnicas de análisis sofisticadas, para comprender el comportamiento del consumidor. Se analizan los desafíos que enfrentan las empresas, como mantener la lealtad del consumidor, la participación en el mercado y enfatizar la marca. EAN: 9789501518627 Tipo: Libros Categoría: Negocios y Economía Título: La revolución del marketing Autor: Kevin J. Clancy| Robert S. Shulman Editorial: Vergara Idioma: es-ES Páginas: 466 Formato: tapa blanda.…

Zustand: Very Good. : Este libro, escrito por Kevin J. Clancy y Robert S. Shulman, explora los conceptos que revolucionaron el marketing en la década de los noventa. Los autores predicen una revolución en el mundo empresarial y una sobredosis de marketing si se ubica en el centro de toda estrategia corporativa. Argumentan que las empresas se volverán más productivas al agregar valor en lugar de solo reducir costos, lo que a su vez aumentará la rentabilidad. El libro destaca la importancia de la inteligencia de marketing, impulsada por la acumulación de datos y técnicas de análisis sofisticadas, para comprender el comportamiento del consumidor. Se analizan los desafíos que enfrentan las empresas, como mantener la lealtad del consumidor, la participación en el mercado y enfatizar la marca. EAN: 9789501518627 Tipo: Libros Categoría: Negocios y Economía Título: La revolución del marketing Autor: Kevin J. Clancy| Robert S. Shulman Editorial: Vergara Idioma: es-ES Páginas: 466 Formato: tapa blanda.…

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Zustand: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good paperback, light wear and creasing. Used book.