Kemsa dominik (4 Ergebnisse)

Zustand: New. In English.

Paperback. Zustand: Brand New. 144 pages. 8.26x5.82x0.40 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dominik Kemsa develops a comprehensive framework to objectively assess a firm's position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.…

Taschenbuch. Zustand: Neu. An Investor's Perspective on Marketing Excellence | How Objective Marketing Indicants Can Complement Firm Valuations | Dominik Kemsa | Taschenbuch | xvi | Englisch | 2019 | Springer Fachmedien Wiesbaden | EAN 9783658247034 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…