Verlag: SAGE Publications, Inc, 1992
ISBN 10: 0803950373 ISBN 13: 9780803950375
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: SAGE Publications, Incorporated, 1992
ISBN 10: 0803950373 ISBN 13: 9780803950375
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Listen & Live Audio, 2003
ISBN 10: 188540896X ISBN 13: 9781885408969
Zustand: As New. Like New condition. Audio CD. Case Very Good. 2 disc set. Quality guaranteed! In original artwork/packaging unless otherwise noted.
Verlag: WSPC/NOW, 2018
ISBN 10: 9813234709 ISBN 13: 9789813234703
Anbieter: moluna, Greven, Deutschland
Gebunden. Zustand: New. KlappentextrnrnMarketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.nKamins focuses on examples from a.
Verlag: World Scientific Publishing Company Okt 2018, 2018
ISBN 10: 9813234709 ISBN 13: 9789813234703
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.