Jyoti amar (36 Ergebnisse)
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Sprache: Englisch
Verlag: Unistar Books Pvt. Ltd.
Serie: Corinna Chapman Mysteries, Buch 5 von 7. Buch 5 von 7 - Corinna Chapman Mysteries
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Zustand: New. pp. 108.
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Zustand: New. pp. 306.
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Zustand: New. pp. 330.
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Verlag: Gioi
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Zustand: New. pp. 332.
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Zustand: New. pp. 330.
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Verlag: Truth Consciousness Inc., Tucson, AZ, 1979
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Hardcover. Hardback in Fine condition, Fine dust jacket. 8vo 8" - 9" tall. 123 pages. With 8 full color plates. * Quick Shipping * All Books Mailed in Boxes * Free Tracking Provided *.
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Zustand: New. pp. 306.
Verlag: Unistar Books Pvt. Ltd.
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Zustand: New. pp. 44.
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Hardcover. Zustand: Very Good +. Zustand des Schutzumschlags: Near Fine. 1st Edition. Truth Consciousness, 1979. 1st Edition, 1st Printing. Dust jacket is Very Good + condition. Book is Near Fine condition. Pages are clear and unmarked.
Verlag: Lokgeet Prakashan
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Zustand: New. pp. 160.
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Soft cover. Zustand: Good. No Jacket. 2nd Edition. Allegorical story of a spiritual quest. 125pp. Some marking and creasing to cover and marking to page edges. Gift dedication to front endpaper, otherwise good copy. Size: 8vo - over 7¾" - 9¾" tall. Book.
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Zustand: Good. 1981 edition. Minor shelf wear to extremities. Light tanning and foxing.
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Paperback. Zustand: New. Language: English. This volume is a comprehensive textbook specially designed to meet the requirements of Management students specializing in sales and distribution. It highlights the major decision areas within sales and distribution and provides analytical models and approaches that will facilitate dec…ision making. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in business. Students shall find this Book extremely useful for its treatment of the sales organization, sales management, territory management, designing a distribution system and distribution management. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. Contents: CONTENTS: # Preface vii: 1. Introduction 1: Key Approaches in Sales Management: A Management Responsibility: Searching for an ''Edge'': Summary: 2. Evolution of Sales Management 9: Management in the Round: Sales Management: The Last Ten Years: of Sales Management: Summary: 3. The Electronic Dimension 17: Some Dangers: Opportunities: Best Practice: Summary: 4. The Global Dimension 25: International Options: A Little Local Difficulty: Best Practice: Summary: 5. The State of the Art 31: Planning: Organizing: Staffing: Motivating: Control: Looking Ahead: Summary: 6. Sales & Distibution in Practice 47: Case 1: Case 2: Case 3: Horses for Courses: An Excellent Idea: 7. Key Concepts and Thinkers 55: Key Terminology: Customer Categorization: Key Thinkers: 8. Resources 65: Research: Journals: Films: Professional Bodies: Steps for Making: Sales Management to Work: 9. Significance of Communication 83: Listening Skills: The Theory Behind Communication Styles: The Four: Quadrant System: Roles and Situations Affecting the Style: Working: With People with Different Styles: Strategies for Improving: Communications: Presentation Skills: vi Sales & Distribution Management: 10. Sales Planning 109: Aligning the Corporate Strategy with the Sales Team: The Sales Plan: Where Sales Fits in the Corporate Structure: The CustomerCentric: Organization: Marketing's Relationship to Sales: Creating a Plan: Continuous Planning: 11. Time Management: Territory Planning: and Sales Forecasting 133: Time Management: The Art of Delegating: Ranking Current and New: Accounts: 12. Recruiting 155: Enhancing the Current Team: Developing Specific Criteria for the: Selection Process: Optimal Sources for Recruiting: The Number One: Rule in Recruiting: Constantly Recruit: Ensuring A Positive Interview: Process: Other Important Interviewing Considerations: Firing is: Inevitable: 13. Building the Environment for Motivation 183: Classical Motivation Theory: Aesthetic: Sales Compensation and: Incentives Plans: The Sales Compensation and Incentives Plan: Where: to Start: Benefits and the Total Compensation Package: 14. Training: Coaching: and Counselling 209: Methods of Training Based on Learning Styles: Multiple Learning: Styles: The Core Concepts of Reinforcement: Principles of: Reinforcement: Coaching and Counselling: GoalSetting Sessions: Additional Legal Considerations: 15. Steps in Becoming a True Leader 237: The Characteristics of a Team: 16. Sales Promotion 255: Advertising: Advertising Decision: Advertisement and Sales: Promotion: Advertising Aims: Advertising Agency: Measuring: Advertising Effectiveness: 17. Retail Selling 271: Product Classification: Types of Buying Decision: Shopping Motives: the Buying Process: Retail Sales Roles: Retail Sales Process: Retail: Selling and the Promotional Mix: Summary: Bibliography 285: Index 293 The Title 'Sales and Distribution Management (Pb) written/authored/edited by Amar Jyoti', published in the year 2009. The ISBN 9789380222271 is assigned to the Paperback version of this title. This book has total of pp. 297 (Pages). The publisher of this title is GenNext Publication. This Book is in English. The subject of this book is Management Paper Back. Size of the book is 13.34 x 21.59 cms Vol: 297.
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Paperback. Zustand: New. Language: English. This book gives emphasis on the latest trends and developments in marketing with stress on the significance of communication between marketing an all the other fields of the business. It introduces successful tactical market planning, and gives examples of market focused, original and…customerdrive action. It focuses on customer relationship management, bran building, optional market channels, an international marketing. Topics included are customer satisfaction, strategic planning, consumer markets and behaviour, corn petition dealing, strategies and programmes and managing the sales force. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. Contents: Contents, Preface ix, 1. Introduction to Marketing 1, Definition of Marketing, Evolution of Marketing, Marketing, Framework, Extending the Traditional Boundaries of Marketing, Functions of Marketing, Creating a Customer, Three Concepts, The, Production Concept, The Selling Concept, The Marketing Concept, Changing, Relationship Marketing, The Societal Marketing Concept, Holistic Marketing Approach, Marketing Mix, The Marketing Mix, Coherency, The Marketing Mix Dynamics, Defining and Delivering, Customer Value and Satisfaction, Value Chain, Benchmarking, Delivery, Network, Conclusion, 2. Marketing Environment 29, Introduction, Environment Analysis, The Structure of the Marketing, Environment, The Micro and Macro Environment, Environmental, Scanning, Macro Environmental Analysis, Demographic Environment, Economic Environment, Government Environment, Legal, Environment, Political Environment, Cultural Environment, Technological Environment, Global Environment, Micro, Environmental Analysis, Consumer, Competitors, Company, Market, Suppliers, Intermediaries, Public, Customer Analysis, Customer, Segmentation, Customer Motivation, Price Sensitivity of Customers, Unmet Needs, Competitor Analysis, Evaluating the Competitors, Understanding the Competitors, Market Analysis, Company Analysis, Modern Complex Marketing System, Advertising Agencies, Marketing, Research Firms, Retailing, Freight Transportation, Direct Marketing, Public Relations Consultancy Firms, Event Management Firms, Conclusion, 3. Changing Marketing Practices 51, Introduction, Customer Concept, Relationship Marketing, Changing, Business Environment, Company Responses and Adjustment, EBusiness, Setting up Websites, Conclusion, vi Marketing Management, 4. Marketing Information System 57, Introduction, MIS, Database, Internal Records, External Sources, Computer Networks and Internet, Data Mining and Data, Warehousing, Marketing Intelligence Systems, Marketing Research, Process, Conclusion, 5. Marketing Process 65, Introduction, Formulation of Marketing Strategy, Marketing Planning, Marketing Programming, Allocating and Budgeting, Marketing, Implementation, Monitoring and Auditing, Analysis and Research, Schematic of Marketing Process, 6. Buyer Behaviour 73, Introduction, Buyer Behaviour, Models of Consumer/Buyer Behaviour, Determinants of Consumer Behaviour, The Consumer Decision, Process, Marketing Channels, Defining Distribution Channels, Flows, in Marketing Channels, Flows in the Marketing Channel, Functions, of Distribution Channels, Channel Structure, Designing Distribution, Channels, Managing Channel Members and their Conflicts, Sources, of Channel Conflicts, Channel Dynamics, 7. Retailers and Wholesalers 93, Introduction, Indian Scenario, Drivers of Change, Functions of, Retailing, Theories in Retail, Retail Life Cycle, Classification of Retail, Formats, Classification Based on Ownership, Classification Based, on Merchandise, NonStore Retailing, Elements of Retail Strategy, Wholesaling, Classification of Merchant Wholesalers, Classification, of Agent Wholesalers, 8. Nature of Marketing Channels 109, Distribution Channels, Flows in Marketing Channels, Functions of, Distribution Channels, Bulkbreaking Function, Bulkaccumulating, Function, Reduction of Transactions by an Intermediary, 9. Structure and Design of Marketing Channels 115, Channel Structure, Typical Channel Structure for Consumer Goods, B2B Marketing Channels, Designing Distribution Channels, Managing, Channel Members and their Conflicts, Channel Dynamics, 10. Product Decisions 127, Overview, Significance of Marketing Mix, Concept of a Product, Strategy Stances, Product Classification, Durability and Tangibility, Consumer Goods Classification, Industrial Goods Classification, Useful Decisions for Products Management, Considerable Factors, CONTENTS: vii, in Organizing for Product Management, Role of Products Manager, Summary, Packaging Decisions, The Future of New Products, Management, Pattern of Growth, 11. Promotion Decision 169, Overview, Promotion Mix, Advertising Decision, Significance, Advertisement and Sales Promotion, Developing the Advertising, Programme, Advertising Goals, Advertising Agency, Functions of, Ad Agencies, Measuring Advertising Effectiveness, Communication, Effect Research, Direct Rating, 12. Pricing Decisions 185, Introduction, Product costs, Customer Value, Factors affecting price, decisions, Pricing Objectives and Approaches, Pricing objectives, General Pricing Approaches, Pricing Policies and Constraints, Procedure for a Pricing Policy, Pricing and Product Life Cycle, Pricing, in Industrial (B2B) Markets, Pricing on the Internet, Pricing Methods, New Product Pricing Strategies, ProductMix pricing, 13. Integrated Marketing Communication 217, Introduction, Marketing Communication, Meaning, Marketing, Communication Mix, The Elements of the Promotional Mix, Nature, of Promotional Tools, Promotion is an Act of Communication, Objectives of Promotion, The Communication Process, Elements of, the Communication Process, A Brief Promotional Decisions Integrated, Marketing Communications, Promotional Decisi.
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Paperback. Zustand: New. Language: English. This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy Writing Style and Organization of the book have made it very studentfriendly. It emphasises the issues that managers face, with Focus on the s…ervice sector, global management, and information technology. The streamlined text covers the principle concepts of management to provide students with a Solid Foundation for understanding key issues. Organised around the traditional functions of management, it reflects contemporary trend in management. An indispensable textbook both for management specialists and nonspecialists, it provides a complete foundation in management topics. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. The Title 'Principles of Managment (Pb) written/authored/edited by Amar Jyoti', published in the year 2009. The ISBN 9789380222240 is assigned to the Paperback version of this title. This book has total of pp. 321 (Pages). The publisher of this title is GenNext Publication. This Book is in English. The subject of this book is Management Paper Back. Size of the book is 13.34 x 21.59 cms Vol: 321.
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Paperback. Zustand: New. Language: English. About The Book: This volume is a comprehensive textbook specially designed to meet the requirements of Management students specializing in sales and distribution. It highlights the major decision areas within sales and distribution and provides analytical models and approaches that wil…l facilitate decision making. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in business. Students shall find this Book extremely useful for its treatment of the sales organization, sales management, territory management, designing a distribution system and distribution management. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. CONTENTS: CONTENTS: # Preface vii: 1. Introduction 1: Key Approaches in Sales Management: A Management Responsibility: Searching for an ''Edge'': Summary: 2. Evolution of Sales Management 9: Management in the Round: Sales Management: The Last Ten Years: of Sales Management: Summary: 3. The Electronic Dimension 17: Some Dangers: Opportunities: Best Practice: Summary: 4. The Global Dimension 25: International Options: A Little Local Difficulty: Best Practice: Summary: 5. The State of the Art 31: Planning: Organizing: Staffing: Motivating: Control: Looking Ahead: Summary: 6. Sales & Distibution in Practice 47: Case 1: Case 2: Case 3: Horses for Courses: An Excellent Idea: 7. Key Concepts and Thinkers 55: Key Terminology: Customer Categorization: Key Thinkers: 8. Resources 65: Research: Journals: Films: Professional Bodies: Steps for Making: Sales Management to Work: 9. Significance of Communication 83: Listening Skills: The Theory Behind Communication Styles: The Four: Quadrant System: Roles and Situations Affecting the Style: Working: With People with Different Styles: Strategies for Improving: Communications: Presentation Skills: vi Sales & Distribution Management: 10. Sales Planning 109: Aligning the Corporate Strategy with the Sales Team: The Sales Plan: Where Sales Fits in the Corporate Structure: The CustomerCentric: Organization: Marketing's Relationship to Sales: Creating a Plan: Continuous Planning: 11. Time Management: Territory Planning: and Sales Forecasting 133: Time Management: The Art of Delegating: Ranking Current and New: Accounts: 12. Recruiting 155: Enhancing the Current Team: Developing Specific Criteria for the: Selection Process: Optimal Sources for Recruiting: The Number One: Rule in Recruiting: Constantly Recruit: Ensuring A Positive Interview: Process: Other Important Interviewing Considerations: Firing is: Inevitable: 13. Building the Environment for Motivation 183: Classical Motivation Theory: Aesthetic: Sales Compensation and: Incentives Plans: The Sales Compensation and Incentives Plan: Where: to Start: Benefits and the Total Compensation Package: 14. Training: Coaching: and Counselling 209: Methods of Training Based on Learning Styles: Multiple Learning: Styles: The Core Concepts of Reinforcement: Principles of: Reinforcement: Coaching and Counselling: GoalSetting Sessions: Additional Legal Considerations: 15. Steps in Becoming a True Leader 237: The Characteristics of a Team: 16. Sales Promotion 255: Advertising: Advertising Decision: Advertisement and Sales: Promotion: Advertising Aims: Advertising Agency: Measuring: Advertising Effectiveness: 17. Retail Selling 271: Product Classification: Types of Buying Decision: Shopping Motives: the Buying Process: Retail Sales Roles: Retail Sales Process: Retail: Selling and the Promotional Mix: Summary: Bibliography 285: Index 293 The Title 'Sales and Distribution Management written/authored/edited by Amar Jyoti', published in the year 2024. The ISBN 9789356638709 is assigned to the Paperback version of this title. This book has total of pp. 306 (Pages). The publisher of this title is GenNext Publication. This Book is in English. The subject of this book is Management. Size of the book is 13.34 x 21.59 cms Vol: 306.
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Hardcover. Zustand: New. Language: English. This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy writing style and organization of the book have made it very studentfriendly. It emphasizes the issues that managers face, with focus on the s…ervice sector, global management, and information technology. The streamlined text covers the principle concepts of management to provide students with a solid foundation for understanding key issues. Organized around the traditional functions of management, it reflects contemporary trend in management. An indispensable textbook both for management specialists and nonspecialists, it provides a complete foundation in management topics. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. Contents: Contents, Preface ix, Introduction 1, 1. Basic Principles of Management 5, Basic Concept of Management, Meaning and Nature of Management, Management and Organizations, Functions of Management, Management Challenges, 2. Development of Management Process 19, Evolution of Management Thought, Classical Schools of Management, Behavioural Management Theory, Quantitative School of Management, Systems Management Theory, Contingency School of Management, Quality School of Management, Future Management, 3. Managerial Functions 35, Functions of Managers, Managerial Skills, Types of Managers, Roles, of Managers, 4. Decision Making Process 45, Decision Making Process, Principles of Decision Making, Conditions, that Influence Decision Making, Personal Decision Making Styles, Decision Making with Quantitative Tools, 5. Organizational Planning 57, Defining Planning, Nature and Purpose of Organizational Planning, The Strategic Management Process, Advantages of Planning, Setting, Objectives, Management by Objectives, Detailing Types of Plans, Roadblocks to Planning, 6. Perception Process 73, Managing the Perception Process, Perceptual Constancy, Perceptual, Selectivity, Social Perception, Impression Management, 7. Personality and Attitudes 85, Meaning of Personality, Development of Personality, Personality, Task Attitudes, & OCB, Nature and Dimension of Attitude, Job, Satisfaction, Organizational Commitment, vi Principles of Management, 8. Learning Process 95, Behaviourism, Cognitive Theory, Combined Approach, Principles of, Learning, Organizational Reward System, Behavioural Management, 9. Motivating and Rewarding Employees 109, Defining Motivation, Motivation Theories, Management Philosophies, and Motivation, Motivation Strategies, 10. Stress Management 123, Concept of Stress, Sources of Stress, Effects of Stress, Models of, Stress Management, Techniques of Stress Management, 11. Understanding Teams 133, Group Dynamics and Teams, Theories of Group Formation, Teamwork Defined, Types of Teams, Effectiveness of Teams, Team, Building, Stages in Team Development, Managing Team Conflict, Team Conflict Resolution Methods, Conclusion, 12. Communication Skills 153, Significance of Communication, Methods of Communication, Interpersonal Communication, Organizational Communication, Formal, and Informal Communications, Upward and Downward, Communications, Lateral Communication, Diagonal Communication, Barriers to Effectual Communication, Improving Communication, 13. Leadership and Management 163, Definition of Leadership, Importance of Leadership, Leadership Styles, Models and Theories of Leadership Styles, Effective Leadership, Situational Approaches to Leadership, Gender Differences in, Leadership, Challenges Faced by Leaders, 14. Human Resource Management 181, Staffing as a Management Function, HR Management: Laws and, Regulations, Determining Human Resource Needs, Orientation and, Training Programs, Evaluating Employee Performance, Making, Employment Decisions, Compensating Employees, Relations with, Outside Factors, Welfare and Security Measures, 15. Organizational Behaviour 201, Definition, Importance, Historical Background, Fundamental Concepts, of Organizational Behaviour, Personality Development and Attitudes, The Cognitive Basis of Individual Behaviour, Individual Determinants, of Organization, Small Group Behaviour, Models of Organizational, Behaviour, Organizational Culture and Climate, CONTENTS: vii, 16. Organizational Design 211, Organizational Design Defined, Organizational Structures and their, Effects on Human Behaviour, Factors Affecting Organizational, Design, Approaches to Organizational Design, Organizational Climate, Organizational Effectiveness, Theories of Organizational Structure, Organizational Process, Components of Organizations, 17. Organizational Culture 231, Defining Organizational Culture, Importance of Organizational Culture, Classification of Organizational Culture, 18. Management of Change 243, Causes of Organizational Change, Importance of Organizational, Change, Types of Organizational Change, Challenges of Organizational, Change, Diagnosing the Need for Change, Steps in Planned Change, Opposition to Organizational Changes, Organizational Development, as Tool for Introduction of Change, 19. Control Systems 255, Organizational Control Objectives, Types of Organizational Controls, Effective Organizational Control Systems, Control Techniques, 20. Conflict Management 265, Traditional View of Conflict, Modern View of Conflict, Scientific, Management, Constructive and Destructive Conflict, Conflict Process, Strategies for Encouraging Constructive Conflict, Strategies for, Resolving Destructive Conflict, 21. Productivity and Quality Management 283, Productivity and Quality, Configuring the Production System, Supply, Chain Management, Total Quality Management, World Class Quality:, ISO 9000 Certification, 22. Management in Global Environment 297, Process of Globalization, Implications, The Multinational Corporation.
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Hardcover. Zustand: New. Language: English. This book gives emphasis on the latest trends and developments in marketing with stress on the significance of communication between marketing an all the other fields of the business. It introduces successful tactical market planning, and gives examples of market focused, original and…customerdrive action. It focuses on customer relationship management, bran building, optional market channels, an international marketing. Topics included are customer satisfaction, strategic planning, consumer markets and behaviour, corn petition dealing, strategies and programmes and managing the sales force. About The Author: Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals. Contents: Contents, Preface ix, 1. Introduction to Marketing 1, Definition of Marketing, Evolution of Marketing, Marketing, Framework, Extending the Traditional Boundaries of Marketing, Functions of Marketing, Creating a Customer, Three Concepts, The, Production Concept, The Selling Concept, The Marketing Concept, Changing, Relationship Marketing, The Societal Marketing Concept, Holistic Marketing Approach, Marketing Mix, The Marketing Mix, Coherency, The Marketing Mix Dynamics, Defining and Delivering, Customer Value and Satisfaction, Value Chain, Benchmarking, Delivery, Network, Conclusion, 2. Marketing Environment 29, Introduction, Environment Analysis, The Structure of the Marketing, Environment, The Micro and Macro Environment, Environmental, Scanning, Macro Environmental Analysis, Demographic Environment, Economic Environment, Government Environment, Legal, Environment, Political Environment, Cultural Environment, Technological Environment, Global Environment, Micro, Environmental Analysis, Consumer, Competitors, Company, Market, Suppliers, Intermediaries, Public, Customer Analysis, Customer, Segmentation, Customer Motivation, Price Sensitivity of Customers, Unmet Needs, Competitor Analysis, Evaluating the Competitors, Understanding the Competitors, Market Analysis, Company Analysis, Modern Complex Marketing System, Advertising Agencies, Marketing, Research Firms, Retailing, Freight Transportation, Direct Marketing, Public Relations Consultancy Firms, Event Management Firms, Conclusion, 3. Changing Marketing Practices 51, Introduction, Customer Concept, Relationship Marketing, Changing, Business Environment, Company Responses and Adjustment, EBusiness, Setting up Websites, Conclusion, vi Marketing Management, 4. Marketing Information System 57, Introduction, MIS, Database, Internal Records, External Sources, Computer Networks and Internet, Data Mining and Data, Warehousing, Marketing Intelligence Systems, Marketing Research, Process, Conclusion, 5. Marketing Process 65, Introduction, Formulation of Marketing Strategy, Marketing Planning, Marketing Programming, Allocating and Budgeting, Marketing, Implementation, Monitoring and Auditing, Analysis and Research, Schematic of Marketing Process, 6. Buyer Behaviour 73, Introduction, Buyer Behaviour, Models of Consumer/Buyer Behaviour, Determinants of Consumer Behaviour, The Consumer Decision, Process, Marketing Channels, Defining Distribution Channels, Flows, in Marketing Channels, Flows in the Marketing Channel, Functions, of Distribution Channels, Channel Structure, Designing Distribution, Channels, Managing Channel Members and their Conflicts, Sources, of Channel Conflicts, Channel Dynamics, 7. Retailers and Wholesalers 93, Introduction, Indian Scenario, Drivers of Change, Functions of, Retailing, Theories in Retail, Retail Life Cycle, Classification of Retail, Formats, Classification Based on Ownership, Classification Based, on Merchandise, NonStore Retailing, Elements of Retail Strategy, Wholesaling, Classification of Merchant Wholesalers, Classification, of Agent Wholesalers, 8. Nature of Marketing Channels 109, Distribution Channels, Flows in Marketing Channels, Functions of, Distribution Channels, Bulkbreaking Function, Bulkaccumulating, Function, Reduction of Transactions by an Intermediary, 9. Structure and Design of Marketing Channels 115, Channel Structure, Typical Channel Structure for Consumer Goods, B2B Marketing Channels, Designing Distribution Channels, Managing, Channel Members and their Conflicts, Channel Dynamics, 10. Product Decisions 127, Overview, Significance of Marketing Mix, Concept of a Product, Strategy Stances, Product Classification, Durability and Tangibility, Consumer Goods Classification, Industrial Goods Classification, Useful Decisions for Products Management, Considerable Factors, CONTENTS: vii, in Organizing for Product Management, Role of Products Manager, Summary, Packaging Decisions, The Future of New Products, Management, Pattern of Growth, 11. Promotion Decision 169, Overview, Promotion Mix, Advertising Decision, Significance, Advertisement and Sales Promotion, Developing the Advertising, Programme, Advertising Goals, Advertising Agency, Functions of, Ad Agencies, Measuring Advertising Effectiveness, Communication, Effect Research, Direct Rating, 12. Pricing Decisions 185, Introduction, Product costs, Customer Value, Factors affecting price, decisions, Pricing Objectives and Approaches, Pricing objectives, General Pricing Approaches, Pricing Policies and Constraints, Procedure for a Pricing Policy, Pricing and Product Life Cycle, Pricing, in Industrial (B2B) Markets, Pricing on the Internet, Pricing Methods, New Product Pricing Strategies, ProductMix pricing, 13. Integrated Marketing Communication 217, Introduction, Marketing Communication, Meaning, Marketing, Communication Mix, The Elements of the Promotional Mix, Nature, of Promotional Tools, Promotion is an Act of Communication, Objectives of Promotion, The Communication Process, Elements of, the Communication Process, A Brief Promotional Decisions Integrated, Marketing Communications, Promotional Decisi.
