julia teigeler (9 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject Business economics - Controlling, grade: 1,3, University of Applied Sciences Essen, course: International Investement and Controlling, language: English, abstract: This assignment is written as exam in the module international investment and controlling as the test performance in controlling. Like it is known from everyday working performance it is very important to integrate a controlling system in every company so that the bosses are able to get to know the important figures of the company and to compare them on the one hand with the figures of the past years and on the other hand with them of the competitors. Every company has a publication requirement for some figures and so parts of them are able to be compared inside every branch. With operation figures problems can be defined and it can help to determine operating high and low points as well as to control (target-actual comparison). All in all it can be said that operating figures provide condensed information and that is very important for every company. So with this assignment the need of operating figures should be shown as well as some systems to figure them out are explained and analysed.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In this second assignment named 'Product and Price Analysis of Red Bull in Central Europe' the goal is to analyse the 'product' and 'price' strategy and to give a short overview of their 'place' and 'promotion' strategy.Red Bull as company was founded in 1987 with its slogan 'Red Bull gives you wiiings'.The firm developed by Dietrich Mateschitz sold more than 35 billion cans until now and is available in more than 165 countries. The product is developed from a Thai energy drink and includes caffeine, taurine, B-Vitamines, saccharose, glucose and water, what can be consumed by people in many situations for their physical and social needs and Red Bull created an emotional binding. The product is only available in six different types but because of the well established brand and its young and modern image people have a positive association with it and so buy it.The Company has worldwide steady growth rates although it is sold at a very high price level with compared to that low production costs. In contrast to that the competitors' products are much cheaper, but Red Bull sticks to their prices even many competitors entered the market. But it can be said that Red Bull is aiming for an abnormal profit and concentrating on internal and marketing orientation when setting their prices. The consumers are paying for the 'way of life' and the quality.To the place and promotion strategy can be said that Red Bull is available in 165 countries (in nearly ever little shop) but produced only in Austria and Switzerland. The company is widespread represented in sports sector where they are sponsoring much sportspersons and events.To summarize that it can be said that Red Bull is a very successful and powerful company and the world's market leader in the energy drink sector but the challenge will be how to maintain the constant growth in revenue and market share. The authors hold the opinion that Red Bull should maintain developing their extreme sport sponsoring and should develop some new products as well as produce them from natural resources.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject Business economics - General, University of Applied Sciences Essen, language: English, abstract: To evaluate a company many methods can be used. This assignment focuses on the three important ones the discounted cash flow entity and equity method as well as the multipliers method. All of them are explained and calculated on the example of Audi AG. The different values which are resulting are discussed and compared to each other.After that a conclusion of the whole assignment is given by the author.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In this assignment named 'Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria' the goal is to analyse the market of Red Bull with its competitors, customers and market position.Red Bull is a company and brand founded in 1987 with its slogan 'Red Bull gives you wiiings'. The company launched by Dietrich Mateschitz sold more than 35 billion cans until now and is available in more than 165 countries. The brand is well known because of the large amount of athletes in sports and extreme sports sector they are supporting.They are having their own sport events and additionally teams in such different sectors like e.g. football, formula 1 or flying. The biggest event they were supporting in the last years was the jump up from stratosphere of Felix Baumgartner.Red Bull had also had some problems in the past not only with new out coming competitors.But in some countries are legal requirements to enter the market and health concerns are producing negative publicity because they were warning customers that the drink can harm healthiness. Other points which are influencing the market position are that the price is very high and the competitive prices compared are much cheaper. Positive points to mention are that Red Bull helps it's customers to overlap working much hours and to support them doing diet or sports more effective. Another important point is that the company is always using newest technology. The disadvantage is that there are many competitors with cheaper prices and Red Bull itself has a small product portfolio (only six different drinks).All in all it can be said, that they are the market leader with a big growth in other countries and are seen as unique by the consumers. They have an attractive image and they are offering not only a drink but an experience. This is what creates their unique selling proposition in a way with a clear brand personality combined with an emotional binding and a high public interest. Their positioning in the market is very high levelled what is caused by the 'old' but also 'modern' slogan, that's a high premium drink and not linked to a specific activity.But to bear in mind is that it would become more difficult to hold the market leadership and justify premium pricing as well as their production methods.

Taschenbuch. Zustand: Neu. Product and Price Analysis of Red Bull in Central Europe | Marketing Mix | Julia Teigeler (u. a.) | Taschenbuch | 36 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656660521 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria | Marketing | Julia Teigeler (u. a.) | Taschenbuch | 32 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656660477 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Corporate Evaluation of the Audi AG | Julia Teigeler | Taschenbuch | 36 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656660514 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2015 in the subject Business economics - Miscellaneous, grade: 1,7, University of Applied Sciences Essen, course: Business Administration, language: English, abstract: In this master thesis, the subject 'Arabic Airlines in the European Market - Strategies, Consequences and International Market Changes and Challenges' is accurately represented and analyzed by the author, whereby different methods are used.The aim of this work is to show the extent to which Arab companies have changed the European airline market in recent years, including the opportunities, possibilities and risks that arise for European and Arab companies. For this purpose, the ten largest companies in the European and Arab market are briefly presented and compared with all key business data. In the Arab market, this includes Qatar Airways, Emirates, Etihad Air-ways, Oman Air, and Saudi Arabic airlines, Gulf Air, Royal Jordanian Airlines, Fly Dubai, Air Arabia and Middle East Airlines. In the European market, the following companies are considered in more detail: Turkish Airlines, Lufthansa, Swiss Int'l Air Lines, British Airways, Austrian Airlines, Air France, Aegean Airlines, KLM, Virgin Atlantic and Finnair. With the help of Porter's five forces, first the Arabic airlines are analyzed, being closely examined in the following areas: threat of new entrants, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry. Subsequently, the European market is analyzed based upon globalization drivers developed by George Yip. The distinction is made based upon the following points: market drivers, cost drivers, government drivers and competitive drivers.The results of these investigations highlight that the Arab companies are still very young on the market, only existing on the market for a maximum of a few decades. By contr.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Seminar paper from the year 2014 in the subject Business economics - General, University of Applied Sciences Essen, language: English, abstract: To evaluate a company many methods can be used. This assignment focuses on the three important ones the discounted cash flow entity and equity method as well as the multipliers method. All of them are explained and calculated on the example of Audi AG. The different values which are resulting are discussed and compared to each other. After that a conclusion of the whole assignment is given by the author.