John s mckean (5 Ergebnisse)

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Num Pages: 352 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 158 x 29. Weight in Grams: 558. . 2014. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. 1st Edition. 1st edition, 1st printing ; 255 p. : ill. (some color.) ; 31 cm. ; ISBN: 1560984538 (cloth : alk. paper); 9781560984535 (cloth : alk. paper); LCCN: 94-4757 ; LC: E98.A7; Dewey: 745/.089/97073; ; OCLC: 29910566 ; "Native American artists and academics discuss the connection of art objects to their rituals, stories, and spiritual beliefs. Drawing on the vast collections of the National Museum of the American Indian, Creation's Journey retells the story of native life from the Arctic to the Tierra del Fuego, and from childhood to old age. Using objects, historical photographs, and the voices of Native Americans past and present, the book reawakens our senses to values and traditions that once prevailed. 220 color and 120 duotone photos." ; Contents: Introduction: a backward glimpse through the museum door -- Growing up Indian: Osage childhood, Giving thanks for what we have as Indians -- Visual prayers: The symbolism of feathers -- Vision and virtuosity: The legacy of baskets, Reading ledger art -- Across the generations: Native gold, Spanish gold -- Epilogue: Art through Indian eyes. ; Published in conjunction with an exhibition held at the National Museum of the American Indian, New York City, Oct. 1994-Feb. 1997 ; "Tom Hill, a native of Upper Sandusky, is a veteran of the United States Marine Corps and a former board member of the Wyandot County Historical Society. He and his wife, Marnie, maintain a private collection of historical memorabilia and artifacts. Ashlie Payton, also a native of Upper Sandusky, is the curator of the Wyandot County Museum and a member of the 14th Ohio Volunteer Infantry, a Civil War reenactment group." ; "This inaugural exhibition features 165 major objects from the museum's permanent collection. The objects come from 200 different tribal groups from North, Central, and South America, dating from 3200 B.C. to the 20th century. Among the objects on view are Kiowa, Osage, and Yuma cradleboards; Sioux and Comanche dresses; and Potawatomi, Seminole, and Huichol dolls." ; "In [this] memorable book, Indian people use words, actions, and artifacts to represent themselves as fully human, free at last from the soul-cramping and spirit-reducing tests of authenticity and purity."-The New York Times Book Review; For the first Americans, a record of the past is written in the objects that were a part of daily life. Values, traditions, and beliefs are embodied in works of Native creativity, from children's toys to leaders' war shirts, and from Arctic kayaks to masks made by the people of Tierra del Fuego. Using objects from the museum's collection, historical photographs, and the voices of Native Americans past and present, Creation's Journey reawakens us to ways of life and thought that once prevailed in the Americas, and that are still observed in many Native homes and communities." ; FINE/FINE. Book.…

Buch. Zustand: Neu. Neuware - Find out how to reap the benefits of motivating and engaging the new, direct customer voiceThe Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels.Those offers range from the most basic app model of 'Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon' to a more complex model such as an Electric utility value proposition: 'We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement.' Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology--smart phones, homes, vehicles, wearable technology, and Internet of Things--and the new sharing culture to collect the higher value 'intentionally/ discretionarily' shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques.Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering 'indirect' data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old 'indirect' competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage.\* Learn how to catch up to the new digitalized consumer\* Leverage direct consumer information from current megatrends\* Navigate privacy's current and future metamorphosis\* Unlock the untapped value of Big Data's true enabler--Little DataParsing 'incidentally' volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumersThe timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: 'If you make my life easier, reward me, and respect my shared information: I will tell you my secrets.'.…