Jishnu bhattacharyya (28 Ergebnisse)

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. In English.

Zustand: As New. Unread book in perfect condition.

Zustand: New. This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing f.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.…

Zustand: New. 2024. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 606 pages. 9.25x6.10x1.23 inches. In Stock.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: NEW.

Zustand: As New. Unread book in perfect condition.

Taschenbuch. Zustand: Neu. Dealing with Socially Responsible Consumers | Studies in Marketing | Jishnu Bhattacharyya | Taschenbuch | xlii | Englisch | 2024 | Springer | EAN 9789811951282 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation.It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.…

Hardcover. Zustand: Brand New. 193 pages. 8.26x5.82x0.50 inches. In Stock.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9789811664328. …

Hardcover. Zustand: Brand New. 606 pages. 8.27x5.83x1.31 inches. In Stock.

Zustand: As New. Unread book in perfect condition.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 376 | Sprache: Englisch | Produktart: Bücher | The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - One of a series of titles on the Futures of Asia, Future of Business in Asia comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and opportunities shaping the future of Asian business. Readers will benefit from diverse insights into areas such as sustainable finance in Malaysia, environmental disclosures in Vietnam's manufacturing and energy sectors, and the implementation of extended reality in marketing. Targeted towards academics, business professionals, and policymakers, Future of Business in Asia, is a must-read for anyone interested in the Asia s business environment. It not only provides a current snapshot of Asian business but also offers foresight into future trends, making it an essential guide for understanding and navigating the complex and dynamic Asian Market.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.…

Hardcover. Zustand: Brand New. 200 pages. 9.26x6.11x9.21 inches. In Stock.

Hardcover. Zustand: Brand New. 900 pages. 9.50x6.50x1.75 inches. In Stock.

Paperback. Zustand: Brand New. 373 pages. 9.25x6.10x0.83 inches. In Stock.

Zustand: New.