Future of Business in Asia: Exploring Pathways to Tomorrow’s Business Landscape

One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and opportunities shaping the future of Asian business. Readers will benefit from diverse insights into areas such as sustainable finance in Malaysia, environmental disclosures in Vietnam's manufacturing and energy sectors, and the implementation of extended reality in marketing. Targeted towards academics, business professionals, and policymakers, Future of Business in Asia, is a must-read for anyone interested in the Asia’s business environment. It not only provides a current snapshot of Asian business but also offers foresight into future trends, making it an essential guide for understanding and navigating the complex and dynamic Asian Market.

M S Balaji is an Associate Professor of Marketing at RMIT University, Australia. Dr. Balaji’s research interests include sustainability marketing, retail marketing, and services marketing. He has published over 90 peer-reviewed articles in journals such as Journal of Retailing, Tourism Management, Journal of Travel Research. Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, Technological Forecasting and Social Change among others. He serves on editorial board of several journals including International Journal of Contemporary Hospitality Management, Journal of Service Theory and Practice, Services Marketing Quarterly, International Journal of Advertising and Journal of Research in Interactive Marketing. 

Jishnu Bhattacharyya is a Lecturer (Research) in Marketing at Swansea University's School of Management, United Kingdom. He obtained his PhD in Marketing from the University of Nottingham and previously held the position of Project Scientist at the Indian Institute of Technology Delhi. Dr. Bhattacharyya's research portfolio encompasses a broad range of interconnected domains, including sustainability communication, behaviour change and sustainability, digital marketing, human–robot interaction (service failures), and the psychology of human–AI interactions. His scholarly endeavours are driven by a commitment to integrating rigorous research with pedagogical practice and leveraging the discipline of marketing to foster positive societal change. He is a staunch advocate for data-centric, analytics-driven, and evidence-based approaches to marketing. His research has been published in leading journals such as the Journal of Travel Research and the Journal of Business Research.

Weng Marc Lim is a Distinguished Professor and the Dean of Sunway Business School at Sunway University, an ASU-Cintana Alliance Global Partner Affiliate Faculty at Arizona State University in the United States of America, and an Adjunct Professor at Swinburne University of Technology in Australia and Sungkyunkwan University in the Republic of Korea. Professor Lim is the Record Holder for “Youngest Professor” in the Malaysia Book of Records and features in the Academy of Sciences Malaysia’s Top Research Scientists Malaysia and JCI’s Ten Outstanding Young Malaysians. With over 100 publications in prestigious “A*” and “A” ranked journals, Professor Lim’s research has been cited more than 30,000 times. As a thought leader, Professor Lim has led high-level discussions at AppliedHE, Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA), Business Graduates Association (BGA), Quacquarelli Symonds (QS), Times Higher Education (THE), United Nations Educational, Scientific and Cultural Organization (UNESCO) and Principles of Responsible Management Education (UNPRME), and World Economic Forum (WEF). Professor Lim holds a Bachelor of Business and Commerce with First Class Honors and a Doctor of Philosophy from Monash University, and multiple certificates post-PhD, including a Graduate Certificate in Learning and Teaching (Higher Education) with High Distinction from Swinburne University of Technology and a Certificate in School Management and Leadership from Harvard University.

Huey Fen Cheong is a Senior Lecturer at Universiti Malaya, Malaysia. Her interests have been multidisciplinary, mainly linguistics, sociology, education, marketing, and psychology. Driven by a cultural and postcolonial perspective, she collaborated with a group of established scholars to initiate this Futures of Asia series (which contains this book) and the earlier COVID-19 in Malaysia series. These initiatives aim to promote Global South research and publications, especially on significant events such as the COVID-19 pandemic, post-pandemic normality and transformations, and the rise of AI, which equally matter to non-Western regions and deserve equal scholarly attention (and acceptance) beyond Western-centric frameworks in academia.