Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
EUR 3,57
Anzahl: 1 verfügbar
In den Warenkorbpaperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
EUR 13,00
Anzahl: 4 verfügbar
In den WarenkorbZustand: New. pp. 219.
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 20,33
Anzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 21,73
Anzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 21,87
Anzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Quinton Li Editorial, 2025
ISBN 10: 097562220X ISBN 13: 9780975622209
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 17,49
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 272 pages. 7.99x5.24x0.57 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 18,00
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 320 pages. 7.99x5.24x0.67 inches. In Stock.
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 18,32
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 278 pages. 7.99x5.24x0.58 inches. In Stock.
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
EUR 17,58
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 17,58
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 27,71
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 27,58
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 20,93
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 350 pages. 7.99x5.24x0.73 inches. In Stock.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 20,37
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 20,79
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 22,49
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1717113435 ISBN 13: 9781717113436
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 22,55
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 24,52
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 291 pages. 8.50x5.75x1.25 inches. In Stock.
Sprache: Englisch
Verlag: The Macmillan Company, New York City, Ny, 1928
Anbieter: Arroyo Seco Books, Pasadena, Member IOBA, Pasadena, CA, USA
Verbandsmitglied: IOBA
Hardcover. Zustand: Near Fine. No Jacket. 2nd Edition. Ix, 206 Pp. Second Edition, First Printing, Revised And Enlarged, 1928. Near Fine, Gilt Brilliant, No Marks, But Bound Upside-Down . Per Wikipedia, Ivy Ledbetter Lee (1877 -1934) Was An American Publicity Expert And A Founder Of Modern Public Relations. His First Major Client Was The Pennsylvania Railroad, Followed By Numerous Major Railroads Such As The New York Central, The Baltimore And Ohio, And The Harriman Lines Such As The Union Pacific. He Established The Association Of Railroad Executives, Which Included Providing Public Relations Services To The Industry. Lee Advised Major Industrial Corporations, Including Steel, Automobile, Tobacco, Meat Packing And Rubber, As Well As Public Utilities, Banks And Foreign Governments. Lee Pioneered The Use Of Internal Magazines To Maintain Employee Morale, As Well As Management Newsletters, Stockholder Reports And News Releases To The Media. He Did A Great Deal Of Pro Bono Work, Which He Knew Was Important To His Own Public Image. During Wwi, He Became The Publicity Director For The American Red Cross. Many Historians Credit Lee With Being The Originator Of Modern Crisis Communications. His Principal Competitor In The New Public Relations Industry Was Edward Bernays, And He Has Been Credited With Influencing Pendleton Dudley To Enter The Then-Nascent Field. In 1914, He Was To Enter Public Relations On A Much Larger Scale When He Was Retained By John D. Rockefeller Jr To Represent His Family And Standard Oil ("To Burnish The Family Image"), After Their Bloody Repression Of The Coal Mining Strike In Colorado Known As The "Ludlow Massacre." Lee Warned That The Rockefellers Were Losing Public Support Due To Ordering The Massacre Of Striking Workers And Their Families (And The Burning Of Their Homes). He Developed A Strategy That Junior Followed To Repair It. It Was Necessary For Junior To Overcome His Shyness, Go Personally To Colorado To Meet With The Miners And Their Families, Inspect The Conditions Of The Homes And The Factories, Attend Social Events And Listen To The Grievances (All The While Being Photographed For Press Releases). This Was Novel Advice Which Attracted Widespread Media Attention, And Opened The Way To Wallpaper Over The Conflict And Present A More Humanized Version Of The Wealthy Rockefellers. Lee Guided Public Relations Of Rockefellers And Their Corporate Interests, Including A Strong Involvement In The Construction Of The Rockefeller Center, Even After He Moved On To Establish His Own Consulting Firm. He Was The Person Who Brought The Original, Unfunded Plan For Metropolitan Opera's Expansion To Junior's Attention, And He Convinced Junior To Rename The Center After The Family Against The Latter's Wishes. Lee Became An Inaugural Member Of The Council On Foreign Relations In The Us When It Was Established In New York In 1921. In The Early 1920S, He Promoted Friendly Relations With Soviet Russia. In 1926, Lee Wrote A Famous Letter To The President Of The Us Chamber Of Commerce In Which He Presented A Convincing Argument For The Need To Normalize Us-Soviet Political And Economic Relations. His Supposed Instruction To The Son Of The Standard Oil Fortune Was To Echo In Public Relations Henceforth: "Tell The Truth, Because Sooner Or Later The Public Will Find Out Anyway. And If The Public Doesn't Like What You Are Doing, Change Your Policies And Bring Them Into Line With What People Want." The Context Of The Quote Was Said To Be Apocryphal, Being Spread By Lee As Self-Promotion, Making It Both Famous And Infamous. Lee Is Considered To Be The Father Of The Modern Public Relations Campaign When, From 1913 To 1914, He Successfully Lobbied For A Railroad Rate Increase From A Reluctant Federal Government. Lee Also Worked For The Bethlehem Steel Corporation, In Which Capacity He Famously Advised Managers To List And Number Their Top Priorities Every Day, And Work On Tasks In The Order Of Their Importance Until Daily Time Allows, Not Proceeding Until A Task Was Completed.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 30,21
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 291 pages. 8.50x5.75x1.25 inches. In Stock.
EUR 30,94
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 30,94
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 32,00
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 33,05
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.