Isabell koinig (13 Ergebnisse)

Zustand: New. In English.

21,0 x 15,0 cm, Taschenbuch. Zustand: Sehr gut. 378 Seiten Zustand: Einband etwas berieben und mit leichten Randläsuren, Stempel (Fraunhofer IMW) auf dem Schmutztitel/Titel // Englische Ausgabe /// Versand gratis Innerhalb Deutschlands - Portofrei in Deutschland- ab 20 Euro mit Post ID - Gratisversand deutschlandweit innerhalb Deutschlands gratis Versand -Versandkostenfrei innerhalb Deutschlands /// Sprache: Englisch Gewicht in Gramm: 545. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment. Building on previous research,informative appeals were expected to not only be most appealing, but also toaid consumers in making qualified and reasonable decisions, educating and'empowering' them by strengthening their beliefs in their own capabilities. A fieldstudy on three continents revealed mixed promotional messages to be mosteffective with regard to both ad evaluation and consumer self-empowerment.…

Taschenbuch. Zustand: Neu. Pharmaceutical Advertising as a Source of Consumer Self-Empowerment | Evidence from Four Countries | Isabell Koinig | Taschenbuch | Forschungsgruppe Konsum und Verhalten | xvi | Englisch | 2016 | Springer Vieweg | EAN 9783658131333 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Zustand: Brand New. 396 pages. 8.27x5.83x0.88 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Media and Change Management | Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility | Matthias Karmasin (u. a.) | Taschenbuch | vii | Englisch | 2023 | Springer | EAN 9783030866822 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: gut. 2016. Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries In deutscher Sprache. pages.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the 'misinformation epidemic', and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the 'new responsibilities' of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the 'misinformation epidemic', and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the 'new responsibilities' of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.…

Paperback. Zustand: Brand New. 508 pages. 9.25x6.10x1.03 inches. In Stock.

Zustand: New.