ila gupta (6 Ergebnisse)

Zustand: New.

Paperback. Zustand: As New. New. Contents Unit I. 1. Basics of marketing. 2. Modern marketing concept. 3. Marketing planning. 4. Demand forecasting. Unit II. 5. Marketing information system. 6. Marketing research. 7. Consumer behaviours. Unit III. 8. Marketing segmentation. 9. The marketing organization and control. Unit IV. 10. Product development life cycle. 11. Pricing policy. 12. Distribution channels. Unit V. 13. Rural marketing. 14. Marketing challenges in twenty first century. This book appraises the marketing students about the nature of marketing as seen from a management perspective in the context of todays rapidly changing environment. The course will stress an empirical approach questioning the existing theory and providing new insights into the marketing process through critical reading and research. The essential roles of planning implementation and control will be stressed and these is also an emphasis on marketing strategy in response to rapid environmental changes. The book encompasses the study of the marketing information system marketing research demand forecasting and consumer behaviour. It further analysis the processes of market segmentation pricing policies PLC and distribution channels. The book is concluded with an insight into rural marketing and finally a study of the marketing challenges faced by the organisations in the twenty first century. 222 pp.

Paperback. Zustand: As New. New. Contents I. 1. Introduction. 2. Automation and operations management. II. 3. Work standardization and process. 4. Standard time and value engineering. III. 5. Operation planning technique. 6. Liner programming problem. IV. 7. PERT and CPM. 8. Inventory management. 9. Sequencing and scheduling. V. 10. Material management. 11. Statistical quality control. 12. Accepting sampling. Operations management deals with the conversion of inputs into outputs using physical resources in order to provide tangible or intangible utilities (or a combination of both) to the customer. In the process however the organisational objectives of effectiveness efficiency and adoptability are to be maintained. Operations management distinguishes itself from the other functions such as personal marketing etc. by its primary concern for conversion by using physical resources. It is the process by which resources and inputs are converted into more useful products. The scope of production and operations management is vast commencing with the selection of location followed by activities such as acquisition of land construction building processing and installing machinery purchasing and storing raw materials and finally converting them into Saleable products. Work standardization standard tune and value engineering LPP PERT and CPM SQC and acceptance sampling are some of the teachings for effective operations management which will be dealt with in this book. 354 pp.

Zustand: New. pp. 265 Illus.

Zustand: New. In.

Taschenbuch. Zustand: Neu. Design and Analysis of 2:1 Multiplexer Circuit and its Applications | A Design Perspective | Ila Gupta | Taschenbuch | 100 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659226946 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.